KEY DETAILS
- Number of courses: 4
- Number of lessons: 25
- Time to complete: 4+ hours
- Framework Element: Plan, Create, Communicate, Analyze
- Topic: Email
- Contributors: Karen Talavera, Samantha Iodice, Lianna Patch, Nancy Harhut
- Instructional Designer: Kerry O'Shea Gorgone
- Price: $195 for this learning path or subscribe to PRO for $395
- You own this learning path; to access ALL learning paths, contact us to apply your payment to a PRO upgrade.
- This learning path is part of your PRO subscription.
ABOUT THIS LEARNING PATH
Our Email Marketing Campaign Management learning path walks you through everything you need to run a successful email marketing program, giving you a practical guide that is immediately useful... and easy to implement.
You'll begin by a compete tour of the necessary steps that go into the planning process. You'll see exactly how to execute key steps like setting measurable goals, selecting a campaign that aligns with your audience's needs, and segmenting your list in a way that inspires results.
Then, you'll see how to tackle every aspect of creating the messages for your campaign. You'll learn to craft clever subject lines, write engaging body copy, create calls to action that really work, and more.
Next you'll learn everything you need to know to confidently launch your campaign. You'll learn how to use marketing automation and list segmentation tools to produce better results... and a better user experience, too.
And finally, you'll learn how to track the performance of your email campaign while it's underway. You'll understand how to analyze the overall results once it's complete. And then you'll use what you learn to refine future campaigns for even more stellar outcomes.
This learning path covers everything from concept to completion so that you can produce smart, effective, engaging email campaigns that work.
BUSINESS OUTCOMES
- 1 Focus your email marketing efforts on the types of campaigns that drive the best results for your business
- 2 Achieve the best possible email open rates, click-through rates, and conversion rates through behavioral science, smart copywriting techniques, and visual tactics
- 3 Use testing to optimize email campaign results
- 4 Automate email campaigns to personalize the experience for your audience, as well as streamline campaign operations
- 5 Go beyond basic email metrics to present meaningful campaign results to your boss, clients, or any stakeholders who need to be in the know
COURSES IN THIS LEARNING PATH
-
Planning Your Email Marketing Campaign
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time.
Course Learning Objectives
- Choose which campaigns to run based on your target audience's needs
- Set measurable goals for your email marketing campaign
- Segment your list based on your campaign goals
- Select the target audience(s) for your email marketing campaign
- Use behavioral shortcuts to plan email messages that drive action
-
Creating Assets for Your Email Marketing Campaign
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.
Course Learning Objectives
- Design email layouts using message architecture
- Create subject lines that will appeal to your audience and inspire them to open your messages
- Create calls to action designed to motivate recipients to do what you want them to do—complete the action that supports your stated campaign goals
- Set up email templates for each type of message you’ll be sending
- Use advanced, fun visual tactics to design more effective emails
-
Kicking Off Your Email Marketing Campaign
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
Course Learning Objectives
- Select the right automation triggers and use filters for your email campaign
- Automate your email marketing campaign to trigger relevant messages based on timeline or behavior
- Build one or more recipient lists for your email marketing campaign
- Conduct quality assurance in order to catch any mistakes (proofread, check links, view email in different browsers, etc.) before sending
-
Analyzing the Results of Your Email Marketing Campaign
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.
Course Learning Objectives
- Review email analytics data to assess how well your campaign is meeting stated goals
- Use analytical tools to perform campaign analysis
- Analyze and compare the results of different email campaigns
- Report key findings on the effectiveness of your email marketing campaign to stakeholders at your organization
Not sure if this course is for you? Try it at absolutely no-risk with our 7-day, money-back guarantee.
COURSES IN THIS LEARNING PATH
-
Planning Your Email Marketing Campaign
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time.
Course Learning Objectives
- Choose which campaigns to run based on your target audience's needs
- Set measurable goals for your email marketing campaign
- Segment your list based on your campaign goals
- Select the target audience(s) for your email marketing campaign
- Use behavioral shortcuts to plan email messages that drive action
-
Creating Assets for Your Email Marketing Campaign
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.
Course Learning Objectives
- Design email layouts using message architecture
- Create subject lines that will appeal to your audience and inspire them to open your messages
- Create calls to action designed to motivate recipients to do what you want them to do—complete the action that supports your stated campaign goals
- Set up email templates for each type of message you’ll be sending
- Use advanced, fun visual tactics to design more effective emails
-
Kicking Off Your Email Marketing Campaign
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
Course Learning Objectives
- Select the right automation triggers and use filters for your email campaign
- Automate your email marketing campaign to trigger relevant messages based on timeline or behavior
- Build one or more recipient lists for your email marketing campaign
- Conduct quality assurance in order to catch any mistakes (proofread, check links, view email in different browsers, etc.) before sending
-
Analyzing the Results of Your Email Marketing Campaign
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.
Course Learning Objectives
- Review email analytics data to assess how well your campaign is meeting stated goals
- Use analytical tools to perform campaign analysis
- Analyze and compare the results of different email campaigns
- Report key findings on the effectiveness of your email marketing campaign to stakeholders at your organization
