Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found.
However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue.
Below, additional key findings from the report.
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Some 24% of respondents say they are willing to spend more to qualify for free shipping.
About the research: The report was based on a US survey of 1,000 mobile and desktop users age 18-65.
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