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Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. more
Posted 2/3/2012 at 9:00 AM
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The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. more
![Six Tips for Practicing Safe Social Media [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/020212_slideshow_lg.jpg)
Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. more
Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. more
Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. more
If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. more
- Seven Tablet and Mobile Trends to Expect in 2012 by Thierry Costa
- Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
- Personal Branding Trends for 2012 (Part 1) by William Arruda
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky
- Five Tips for Implementing a Successful QR Code Campaign by Michelle Eichhorn
- Five Tips for Implementing a Successful QR Code Campaign by Michelle Eichhorn
- Seven Tablet and Mobile Trends to Expect in 2012 by Thierry Costa
- Five Tips for Online Public Relations Success [Slide Show] by Allie Gray Freeland
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky
- 12 Marketing Predictions for 2012 by Brian Goffman
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- What's Wrong With This Picture? The Stauer Chronograph by Barry Densa
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky
- Why Marketing Needs Objectives... Not Just Goals by Brett Johnson
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- How to Implement a Winning Social-Media Function in Your Organization by Amita Paul
- Five B2B Trends in Content, Social Media in 2011 by Ann Handley
- If My Dentist Understands Email Marketing, So Can You! by DJ Waldow
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