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Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research.
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Posted 1/27/2012 at 9:00 AM
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If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. more
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It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
![How to Influence the Influencers [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/012012_slideshow_lg.jpg)
Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. more
- Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
- Personal Branding Trends for 2012 (Part 1) by William Arruda
- The Email Marketer's Success Kit: Five Trends for 2012 by Maciej Ossowski
- Why Marketing Needs Objectives... Not Just Goals by Brett Johnson
- Seven Tablet and Mobile Trends to Expect in 2012 by Thierry Costa
- Follow AMEX's Example of a Successful Facebook Campaign by Kimberly Smith
- Seven Tablet and Mobile Trends to Expect in 2012 by Thierry Costa
- Five Tips for Online Public Relations Success [Slide Show] by Allie Gray Freeland
- 12 Marketing Predictions for 2012 by Brian Goffman
- Use QR Codes so You Don't Get Thrown Away After Tradeshows by Sarah Baker
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
- 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From ... by Dean Rieck
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, ... by Peter Sena
- How to Develop a Successful Facebook Page by Mark Ivey
- Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
- Writers for Hire: How to Get What You Pay for on ... by Anita Williams Weinberg
- Personal Branding Trends for 2012 (Part 1) by William Arruda
- What's Wrong With This Picture? The Stauer Chronograph by Barry Densa
- Why Marketing Needs Objectives... Not Just Goals by Brett Johnson
- Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn Roy
- Facebook Marketing: Six Reasons to Approach With Caution by Douglas Karr
- How to Implement a Winning Social-Media Function in Your Organization by Amita Paul
- Five B2B Trends in Content, Social Media in 2011 by Ann Handley
- If My Dentist Understands Email Marketing, So Can You! by DJ Waldow
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Influencer Marketing Success Stories
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DIY Marketing Essentials for Small Business
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them
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