MarketingProfs: Marketing Resources for Marketing Professionals

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  Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity) 

  by Gordon Plutsky

  Strategy

  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example. more
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  How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales 

  by Carey V. Azzara

  Market Research

  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments. more
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  A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing! 

  by Debra Feldman

  Career Management

  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented. more
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  Formulate Your Content Strategy in 10 Simple Steps 

  by Steve Sponder

  Strategy

  Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ... more
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  Building Loyalty and Corporate Profitability in Eight Productive Steps 

  by Dianne Durkin

  General Management

  It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. Companies that lack employee commitment can change their culture and build loyalty from the inside out by following these eight ... more
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  Tips for Creating Traffic-Stopping Tradeshow Booths 

  by Stephanie Janard

  Sales

  If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a bit like a carnival barker in your efforts to lure ... more
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  Eight Questions to Ask When Buying a Marketing List 

  by Chris Golec

  Email Marketing

  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors. more
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  Five Fatal Social Media Errors (and How to Avoid Them) 

  by Maria Ford

  Social Media

  More and more businesses are using social media to get their messages out. And because they are user-driven, implementing them is relatively easy and inexpensive; too often, however, social-media marketing communication is undertaken without an integrated strategy. Below, the resulting five most common errors that businesses commit in using social ... more

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