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Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research. more
Posted 5/16/2012 at 9:00 AM
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Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance. more![Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]](http://i.marketingprofs.com/assets/images/articles/lg/051512_video_lg.jpg)
Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act. more
If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses. more![Four Typical Weaknesses of Case Studies [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/051012_slideshow_lg.jpg)
Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how. more
- Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning by James Medd
- Three Steps to Making Your Website More User Friendly by Ryan Morgan
- Writing a Better Call to Action by Tara Hornor
- Five Must-Have Elements of an Awesome Mobile Marketing Call to Action by Kane Russell
- 12 Ways to Strengthen Your Call to Action by Leigh Dow
- Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning by James Medd
- Six Ways Brands Are Optimizing Facebook Timelines by Mark Cooper
- Six Ways to Prepare Your Brand for Social Media's Visual Revolution by Nick Westergaard
- Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
- Writing a Better Call to Action by Tara Hornor
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
- 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From ... by Dean Rieck
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, ... by Peter Sena
- 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
- The Four Doors to Loyalty: Your Welcome Mat to Customer Intimacy by Bryan Pearson
- Don't Be a Lead Killer: Three Ways to Keep Sales Leads ... by Al Davidson
- Three Steps to Making Your Website More User Friendly by Ryan Morgan
- P.S. Five Tips to Increase Email Click-Through Rates by Sid Smith
- MRM Technology: Why You Need It, and How to Choose the ... by Len Shneyder
- Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn Roy
- Facebook Marketing: Six Reasons to Approach With Caution by Douglas Karr
- How to Implement a Winning Social-Media Function in Your Organization by Amita Paul
- If My Dentist Understands Email Marketing, So Can You! by DJ Waldow
- Five B2B Trends in Content, Social Media in 2011 by Ann Handley
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Marketing Case Studies
- How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.
- How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut Bliss
- How Icebreaker Drove Holiday Sales With EmailIcebreaker
- How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.
- Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.
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Marketing Research
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What Works in 2011: Content Marketing
Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results. more -
What Works in 2011: B2B Marketing
With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat. more -
Research Spotlight: Twitter
A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data). more - See more research
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Influencer Marketing Success Stories
Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more. more -
Social Media Integration Success Stories
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts. more -
Website Conversion Success Stories
Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales. more - See more case study collections
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The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion
You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in. more -
Seven Trends That Are Changing Email Marketing (and What to Do About Them)
The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns. more -
DIY Marketing Essentials for Small Business
Learn everything you need to know to grow your small business—from taglines, to marketing plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter). more - See more guides and reports
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