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Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% are by marketers, according to a study by 360i. Brands are moreover rarely a topic of conversation: Only 12% of consumer tweets mention one. more
Posted 7/30/2010 at 8:00 AM
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E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites. more
Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, this article explores two separate but related questionnaire-design issues: matrix questions and unbalanced scales. more
When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on a budget is more than possible, and dispelling these five ... more
People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are less likely to open it. If an email with a ... more
The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, by extension, its ability to roll with the punches. more
Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating more relevant, valuable communications every day. more
Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays ... more
- How to Ruin Your Brand, Your Business, and Your Career: The ... by M. P. Friedman
- What I Did Right: How I Averaged 80 Comments and 135 ... by Lisa Petrilli
- 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From ... by Dean Rieck
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- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
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- How to Develop a Successful Facebook Page by Mark Ivey
- Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and ... by Dan Forootan
- How to Ruin Your Brand, Your Business, and Your Career: The ... by M. P. Friedman
- Why You're Always Wrong and Your Customers Are Always Right by Allen Weiss
- What I Did Right: How I Averaged 80 Comments and 135 ... by Lisa Petrilli
- Content Curation: Engage Your Customers in Three Simple Steps by Pawan Deshpande
- Three Good Reasons for Marketing Automation (and Three Bad Ones) by Jep Castelein
- Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn Roy
- If My Dentist Understands Email Marketing, So Can You! by DJ Waldow
- Six Tips for a First-Time or Newly Appointed CMO by Michael Sprouse
- Four Steps to Writing Search-Engine-Optimized Press Releases by Kim Cornwall Malseed
- Soothing the Savaged Consumer Soul: 11 Ways to Show Love When ... by Jeanne Bliss
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