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New marketing case study published on 5/6/2008

Premium Marketing Case Study

How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalization

Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads. more

Premium marketing article for week of 5/6/2008

This Week's Marketing How-To

How to Get the Web Content You Want From the Employees You Have

By Jonathan Kranz. With the growing significance of the Web as an integral part of the long B2B sales process, companies are more aware of the value of content: meaningful communications material that attracts and holds prospect attention. But... where will that content come from? It can (and should) come from you and your employees. more

Upcoming online marketing seminar on May 15

Upcoming Online Seminar

Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
May 15

Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more

Free marketing article for week of 5/6/2008

Free Basic Marketing Article

Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior

By Paul Dunay. We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author and MIT Prof Dan Ariely talks about the irrational factors that influence buying decisions. more

This Week's Marketing How-ToHow to Get the Web Content You Want From the Employees You HaveBy Jonathan Kranz. With the growing significance of the Web as an integral part of the long B2B sales process, companies are more aware of the value of content: meaningful communications material that attracts and holds prospect attention. But... where will that content come from? It can (and should) come from you and your employees. more

Today in Daily Fix Blog

How to Manage Problems You Can't Fix
by Paul Williams
Problems. Challenges. Opportunities. Whatever you call them at your company, we want them fixed. Our gut reaction is - come hell or high water - to find a solution. However, there are times when there is no fix. You're stuck with it. For example, your business may be experiencing a challenge with the... more

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