Time was when @d:techís trade shows were THE place to go for Internet marketers.
The US shows ó which take place twice a year, once in New York and once in San Francisco ó were the places to be to see and be seen. The @d:tech events were the premier Internet marketing conferences, attracting major sponsors, top-shelf speakers, and tons of attendees.
If you were looking for a vendor, looking for a client, looking to keep on top of the latest technology, looking for a job, or looking for the coolest tchotchkes ó youíd cruise the show floor or cocktail parties at @d:tech. And chances are, your needs would be met.
Oh yes, there was the content and some excellent and informed speakers too, but in the late 1990s the real action happened outside of the speaker sessions.
Of course, that was then.
So what will @d:tech in the fall of 2002 look like?
Well, next week, Allen and I will be in New York at @d:techís East Coast event. So I canít answer that question just yet.
But I gotta tell you: Thus far, Iím heartened, downright buoyed by @d:techís program and by the sponsors it has attracted. For all the speculation and doomsaying, for all the depressed stock prices, for all the belt-tightening, Internet marketing is alive and well and, yes, sometimes (!) even thriving. The sponsors are onboard, and the speakers are truly the industryís survivors.
Sure, times have changed. But those of us who are still around know that online is an integral part of the marketing mix. Something tells me that next week @d:tech will again bear that out.
Until next week,
Chief Content Officer