MarketingProfs | Improve your marketing right now. Marketing Training for Professionals.

The ultimate destination for B2B marketers

Inspiration. Shenanigans.
Unforgettable Memories.

Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

Join 600,000+ marketers who rely on MarketingProfs for B2B know-how every day.

Marketing News In Your Inbox 4x a Week

Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter.

B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

INDIVIDUALS SMALL TEAMS ENTERPRISE

B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

SEE ALL EVENTS

People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

October 23, 2024 — 12:00 PM ET

What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

October 31, 2024 — 2:00 PM ET

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

SEE ALL CONTENT

Kaveh Vahdat | Article

How TikTok's Generative AI Features Impact B2B Marketing Strategies

October 17, 2024

How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

Chad S. White | Article

Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

October 15, 2024

Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

Chris Martinez | Article

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

October 10, 2024

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

Gib Olander | Article

Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

October 9, 2024

Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

Dev Ganesan | Article

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

October 8, 2024

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

Dr. Joel Davis Brown | Article

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

October 3, 2024

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Janak Bhawnani | Article

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

October 2, 2024

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

Amit Deshpande | Article

Navigating AI Adoption and Use in Marketing: A Strategic Approach

October 1, 2024

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

Dorian Sabitov | Article

Top Marketing Automation Tools: A Brief Comparison

September 26, 2024

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Scott Morris | Article

Five Brands Acing Social With Their Own Spin on Cultural Moments

September 25, 2024

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

Learn, Connect, and Get Inspiration

Get B2B Marketing Insight Delivered to Your Inbox

YES, I WANT TO JOIN THE SQUAD!

Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

SEE LEADERSHIP CONTENT

MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The Eight Laws of B2B Tech Marketing [Infographic]

October 17, 2024 — 10:00 AM ET

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.