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How to Make a Company-Story Video That Helps Your Business Shine
August 18, 2022Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.
10 Tips for Writing Engaging Blog Posts
August 17, 2022Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.
AI-Powered Martech in 2022: Promising or Already Indispensable?
August 17, 2022Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
August 16, 2022Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.
How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
August 4, 2022This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.
Switching From Product-Centricity to Customer-Centricity With Personas
August 3, 2022Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
How to Reach the Right Candidates With Programmatic Recruitment
August 3, 2022Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
August 2, 2022If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.
Using Behavioral Progressive Profiling to Drive Demand Generation
July 28, 2022The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.
How B2B Marketers Can Avoid the Bane of Boring Content
July 28, 2022Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.
