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B2B Marketing Events

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The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)

November 7, 2024 — 2:00 PM ET

Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.

MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Landing Page Optimization | Working Webinar Series

November 20, 2024 — 12:00 PM ET

Don't let confusion kill your website's conversion. Lift conversion rates and increase leads with the perfect landing page! Oli Gardner (co-founder of Unbounce and founder of Outline) reveals the essential techniques and principles to use on your pages to capture a Web visitor's attention and direct their next move.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Pini Yakuel | Article

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

November 6, 2024

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

Amanda Cole | Article

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

November 5, 2024

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

Karie Burt | Article

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

October 31, 2024

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Kellie Walenciak | Article

Why a Purpose-Driven Marketing Strategy Matters in B2B

October 30, 2024

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

Shawn Denney | Article

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

October 29, 2024

Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

Karla Jo Helms | Article

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

October 24, 2024

Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

Georgia Harris | Article

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

October 23, 2024

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

Jeff Gothelf | Article

Five Tips for Leaders to Effectively Implement OKRs

October 22, 2024

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

Kaveh Vahdat | Article

How TikTok's Generative AI Features Impact B2B Marketing Strategies

October 17, 2024

How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

Chad S. White | Article

Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

October 15, 2024

Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

November 6, 2024 — 10:00 AM ET

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.