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B2B Marketing Events

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SEO in the AI Era: Content Discovery and Google's SGE

July 31, 2024 — 12:00 PM ET

AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

Marketing Fundamentals

August 7, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Driving Results Through Email: Maximize Deliverability and Engagement

August 8, 2024 — 2:00 PM ET

Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 7, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

July 24, 2024 — 10:00 AM ET

These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.