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How TikTok's Generative AI Features Impact B2B Marketing Strategies
October 17, 2024How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
Email Promotions Tab Hysteria Is Back! (Thanks, Apple)
October 15, 2024Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.
Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024
October 10, 2024Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account
October 9, 2024Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.
Five Use Cases for AI in B2B Marketing (Beyond Content Generation)
October 8, 2024Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
October 3, 2024An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
October 2, 2024See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Navigating AI Adoption and Use in Marketing: A Strategic Approach
October 1, 2024Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
Top Marketing Automation Tools: A Brief Comparison
September 26, 2024Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Five Brands Acing Social With Their Own Spin on Cultural Moments
September 25, 2024See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.