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The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever
December 8, 2021Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.
How to Win With CX in the Hybrid World
December 8, 2021Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.
Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer
December 7, 2021We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
December 2, 2021Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
Great CX Calls for New Strategies and Stronger Collaboration
December 1, 2021Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
December 1, 2021The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
What Neuroscience Tells Us About Social Media Marketing
November 30, 2021Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
A Five-Point Plan for First-Party Data
November 24, 2021Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.
Three Ways to Adapt Your Sales Content for Virtual Selling Success
November 24, 2021B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
November 23, 2021KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
