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How to Optimize Digital Experiences to Drive Pipeline

December 9, 2021 — 2:00 PM ET

Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

Marketing Planning Friday Forum

December 10, 2021 — 11:30 AM ET

'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

Customer Journey Maps for Marketers: Understand and Exceed Expectations [Master Class Watch Party]

December 10, 2021 — 1:00 PM ET

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows. Join this live Watch Party for lessons 3, 4, and 5.

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Marketing Planning Friday Forum

December 10, 2021 — 11:30 AM ET

'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

How to Win With CX in the Hybrid World

December 8, 2021 — 10:00 AM ET

Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

December 7, 2021 — 10:00 AM ET

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.