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B2B Marketing Events

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How to Write Better Emails

October 16, 2024 — 12:00 PM ET

Your email subscribers have an inbox full of marketing messages—and they have little patience for half-hearted communication. But when you develop real connections with readers, you can convert them into engaged buyers! Eman Ismail reveals how to excite readers and increase sales with exceptional emails.

People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

October 23, 2024 — 12:00 PM ET

What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Chad S. White | Article

Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

October 15, 2024

Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

Chris Martinez | Article

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

October 10, 2024

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

Gib Olander | Article

Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

October 9, 2024

Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

Dev Ganesan | Article

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

October 8, 2024

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

Dr. Joel Davis Brown | Article

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

October 3, 2024

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Janak Bhawnani | Article

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

October 2, 2024

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

Amit Deshpande | Article

Navigating AI Adoption and Use in Marketing: A Strategic Approach

October 1, 2024

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

Dorian Sabitov | Article

Top Marketing Automation Tools: A Brief Comparison

September 26, 2024

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Scott Morris | Article

Five Brands Acing Social With Their Own Spin on Cultural Moments

September 25, 2024

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

Pascal Bornet | Article

'Human-Ready Marketing': The Power of Human-AI Synergy

September 24, 2024

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

B2B Marketing Budgets in 2025: Spend and Priority Trends

October 8, 2024 — 10:00 AM ET

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.