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The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric
September 5, 2024Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
Five Ways to Use AI to Improve Your Advertising Strategy and Impact
September 4, 2024Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
September 3, 2024Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.
Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI
August 29, 2024Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
How to Unlock New Upselling Opportunities: The Case of E-Gift Cards
August 28, 2024Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
Leveraging Partnerships for Growth in B2B Business
August 27, 2024Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.
Why Marketing Leaders Should Care About Brand Valuation
August 22, 2024Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Google Wants You to Date Other Organic Platforms. Take Them Up on It.
August 21, 2024Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
The Crawl, Walk, Run of AI in the Advertising Creative Process
August 20, 2024See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.
Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies
August 16, 2024Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.