February 19, 2002 Circulation: 25,900+ Volume 2, No. 3
In this issue you'll find our newest articles...and more.
1 - Consumer Apartheid
2 - Your Roadmap to Tradeshow Success
3 - How to Conduct a Brainstorming Session
4 - 10 Tips to TransPlanet Marketing
5 - The No. 1 Reason Why Most Sales Managers Fail!
6 - Don't Duplicate ... Differentiate!
7 - How to Get Visitors Past Your Homepage
8 - Why You're Always Right and Customers are Always Wrong
9 - Advertising Information for MarketingProfs.com
10 - + the top articles from our last newsletter - in case you missed it

Mea culpa. We added to the list of newsletter mistakes when we mixed up the links to our articles in our last newsletter. We appreciate your patience!

We are continuing to grow at a brisk pace...thanks to you! Help build your marketing community by passing this newsletter along to a colleague or friend. It will help them change the way they do marketing - for the better. If this newsletter was forwarded to you, use the form to the right to get your own free subscription.

  Publisher's Note:

Are You Delivering Poor Service?
According to eMarketer, a recent study showed that poor customer service causes people to leave service providers at a rate of 34%.

If you're losing customers due to poor service, first read the tongue-in-cheek article we first published last year, Why You're Always Right and Customers are Always Wrong. But then read our more serious How to Perfect Your Service. We'll help you get it right!

  Subscribe to our
  Future Newsletters
Not a subscriber?
Get the latest web and off-line marketing know-how delivered biweekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere.

We value your Privacy!
  Top Articles from our
  Last Newsletter
Six Classic Mistakes...Email Newsletters Make - Hey, we added a 7th last issue.

How to Manage Your Brand Portfolio - Yes, you can learn from diapers.

3 Ways to Find Out What Your Customers Want - Because you can't afford not to know...

Your Personal Brand: Don't Expect to Lead Without It - Learn from a good example.
   Info about
MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. The MarketingProfs e-newsletter is published twice monthly.  
  Advertising Info
If you want to reach a high-level marketing audience, you won't find a better deal on the web! Click here to get our contact info., demographics, and current rate card.
Phone (toll free):

Fax: 1-323-935-5156




Ad/Sponsor Information: click here

Marketleap is a leader in search engine marketing, advanced email list management, and online customer acquisition strategies. 

Benchmark your site's online awareness with Marketleap's free tools:

Marketleap Link Popularity Analysis and Visibility Index

Marketleap Search Engine Placement Verification

Reach the $80 Billion Student Market With Job Choices.
More than 1 million students at 1,800+ college and university campuses nationwide read Job Choices, the BPA-audited career/employment magazine series published by the National Association of Colleges and Employers.
Find out today how you can tap into the college market

Earn a 5% discount off your four-color display!

Consumer Apartheid

These days there is so much ambient noise around the subject of CRM, so many extravagant claims being made, so many competing doctrines being spread, that its actual meaning is obscured by a veil of rhetoric. Is CRM a technology solution - or a business process? A marketing - or a service strategy? A reform movement - or a short-lived fad?

One theme seems consistent throughout most discussions about CRM: the differential treatment of customers based on actual and potential value, or as Business Week called it "the new consumer apartheid".

Is differential treatment good or bad? Click here to find out

Your Roadmap to Tradeshow Success
Maximize your ROI by following these 5 steps.
Read More

How to Conduct a Brainstorming Session
Let's Jam!
Click here


Receive a FREE copy of Name-Finder's Direct Mail Guide - a brief overview of direct mail marketing and mailing lists. Over 40% of your direct marketing campaign's success depends on your mailing list strategy. Learn how to maximize your direct mail results with the right mailing lists and unlock the full potential of your direct mail campaign. Order your FREE Direct Mail Guide at: http://www.namefinders.com/dmguide

10 Tips to TransPlanet Marketing

"How can we sell and market our product to six billion people on the planet?" asked Jeff Dzuira, Director of International Sales at Ferris Manufacturing Corporation.

After experiencing the process of going global he says "The lessons I learned have not come from seminars, textbooks or advice; rather, they have come from practice in the global playing field which hones the necessary skills to succeed in the marketplace."

So what did he learn?...click here to read is top 10 tips

The No. 1 Reason Why Most Sales Managers Fail!
Think you know the reason? Bet you're wrong!
Click here to find out

Don't Duplicate ... Differentiate!

In today's increasingly competitive marketplace, the demand for specialized products or services will increase. If your business sells everything or to everyone, chances are your audience will not perceive any greater value in buying from you than from anyone else. If so, price becomes the only metric by which visitors will compare you to others.

Keep in mind that price is not important.

Price is only a metric -- a currency to which most people can relate. Take the weather, for example. When you meet someone on the street, it will likely be a topic of discussion because the weather is a common denominator. Temperature is the same for everyone. "Hot" and "cold," however, are different.

What? Price is not important? Come on!...read the story

CONVENIENCE TO YOU is the key to providing a productive, useful, customer-friendly conference call service. CONFERENCE CALLS UNLIMITED, INC. offers the most CONVENIENT conference call service in the market today.

We SAVE YOUR TIME and MONEY by making YOUR conference call service the most convenient to choose, to use, to service and to pay for. Call today at 877-227-0610 and save an extra 10% off the full price of each of your first three full months with any of our reservationless monthly flat-rate services, or visit their website at http://www.uconference.com

How to Get Visitors Past Your Homepage
For most sites the majority of visitors only look at the homepage.
Click here to learn how to make them look further

Why You're Always Right and Customers are Always Wrong
Hey, it's not your fault! Or is it? Maybe it's all in your mind.
Click here to read more

You received this newsletter at this address (%email%) as part of your membership to MarketingProfs.com, or because you subscribed to our biweekly newsletter. You can easily change the newsletter format to text or html, change your email address, or cancel your membership/newsletter by clicking here.

Published by MarketingProfs.com
Copyright © 2002 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners