April 30, 2002 Circulation: 38,800+ Volume 2, No. 9
1 - Building a B2B Relationship to Last a Lifetime
2 - Tell Site Visitors What to Do
3 - Use B2B Newsletters to Reach Your Target
4 - 7 Degrees Toward Global Marketing Nirvana
5 - Are Your Messages Remembered Long-Term?
6 - Branding the Non-Profit
7 - Ten IT Sales Myths
8 - Do You Know Who's Killing Your Email Marketing?
9 - Debunking Search Engine Marketing Myths
10 - 3 Steps to Better Trade Ads
11 - Advertising Info. for MarketingProfs - 2 for 1 special!
12 - + the top articles from our last newsletter - in case you missed it

Hotmail Messes Up Your Links. If you're a Hotmail user, you've probably had the experience of finding lots of dead links in newsletters such as ours. We get complaints from people who say our newsletter links don't work but our sources tell us it's likely some funny redirecting going on in HotMail's system. If that's happening to you, whether you're on Hotmail or not, simply click here to change your subscription to our text version.

  Publisher's Note:

Last week I spent a few days at the big IW conference in L.A. Fairly sparse crowds, the usual lines of people waiting for free tchockes, and sales pitches & key notes masquerading as how-to sessions. Oh well, welcome to the world of trade shows.

A lot of you seem to be very interested in email marketing, so we suggest you start with a good guide to available products. Click here for one that's free and worth checking out.

Change the way you REALLY think about marketing. Learn from the faculty at Stanford, and from true "best sellers" like David Aaker and Geoffrey Moore. I'll be there, so be sure to say hello...I'm talking about the Stanford Executive Program that's both fun and engaging. Click here for the details.

  Subscribe to our
  Future Newsletters
Not a subscriber?
Get the latest web and offline marketing know-how delivered biweekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere.

We value your Privacy!
  Top Articles from our
  Last Newsletter

Harness the Psychological Power of '3' - It's embedded in the human psyche.

Power-Writing for the Web: 10 Golden Rules - Experts lay it out...put power in your pen.

The Meaning of Success - What does it all mean?

Build Your Personal Brand and Expand Your Success - You can really brand yourself...here's how.

   Info about
MarketingProfs is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. The MarketingProfs e-newsletter is published twice monthly.
  Advertising Info
Reach a professional advertising and marketing audience at a 2 for 1 price. Click here to get our contact info. and our April media kit.
Phone (toll free):

Fax: 1-323-935-5156

Publisher: Allen Weiss



Ad/Sponsor Information: click here

Turn-key solutions to handle all your online direct marketing needs. World class technology, maximum flexibility, industry leading support infrastructure gets you help and advice when you need it ... fast.

Click here for more

CONVENIENCE TO YOU is the key to providing a productive, useful, customer-friendly conference call service. CONFERENCE CALLS UNLIMITED, INC. offers the most CONVENIENT conference call service in the market today.

We SAVE YOUR TIME and MONEY by making YOUR conference call service the most convenient to choose, to use, to service and to pay for. Call today at 877-227-0610 and save an extra 10% off the full price of each of your first three full months with any of our reservationless monthly flat-rate services, or visit our website at http://www.uconference.com

How Do I Love Thee? Building a B2B Relationship to Last a Lifetime
With the current emphasis on Customer Relationship Management (CRM), it seems there's a customer love-fest in the making. It's an orgy, almost: Every company wants a close relationship with me, and they want one with you, too. They want close relationships with their business buyers and suppliers. Of course, as the name spells out, what they really want to do is "manage" these close relationships.

If you want to build a forever relationship with your customers, you need to first step back from the rhetoric spewed by technologists to understand what a relationship is, and isn't.

Unbreakable relationships aren't that easy...Click here to find out

Tell Site Visitors What To Do
There is such a thing as too many choices...at least when it comes to web sites. Give your visitors a roadmap of where to go...Click here

Use B2B Newsletters to Reach Your Target
The average business person receives over fifty emails a day
Is it possible to break through?... Click here

7 Degrees Toward Global Marketing Nirvana
One-person service e-shops and multi-billion-dollar traditional companies can reach global nirvana by following this path.
No pretzel positions or yoga mantras required...Read on

Are Your Messages Remembered Long-Term?
Increase the transfer of a message from your customer's electrical memory to chemical memory.
For better sales through chemistry...Click here

Branding the Non-Profit

How important is the brand in marketing, and to success in the marketplace? Very. Think about it, people don't say they need an adhesive bandage, they say they need a Band-Aid*. They don't ask for a tissue, they ask for a Kleenex*, they don't want a cola drink, they want a Coke*.

To a non-profit organization, the brand is perhaps the most important asset they have. Many corporations actually carry the worth of the brand on their balance sheets; for example, the Coca-Cola* brand is said to be worth $13 billion. However, non-profits are often at a disadvantage when it comes to branding.

To find out what non-profits need to know (and what for-profits can learn) about branding, read on...

Ten IT Sales Myths
Like urban myths, many of these business beliefs just continue to proliferate without identified authorship or business validity.
Stop battling those age-old sales myths...Click here

Manage your pay-per-click advertising in less time and get BETTER results. Sign up for our FREE 7 day trial and find out using our bid management service drives more traffic for the same money and saves you hours in managing your keywords on Overture, FindWhat, Sprinks, Ah-ha and many more.

Click here for your free trial.
For more information info@clickpatrol.com
ClickPatrol is an Overture approved third party provider

Do You Know Who's Killing Your Email Marketing?
Imagine you took a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one sniveling post marked letter. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime emotion here. Maybe even a dollop of disappointment.

But what if you found out that all that airy space exists simply because the post office has decided to send all your mail back. Now that would get you in a bit of a boil, wouldn't it? Frothing at the mouth, wouldn't you want to tear all those bespectacled post office workers into little vulture sized meat bites?

And then what if I told you that your email marketing business is going the same way?

More intriguing than an Agatha Christie mystery novel... Read on

Debunking Search Engine Marketing Myths
There are many preconceived notions about search engine marketing that have become established myths.
Don't be fooled...Click here

3 Steps to Better Trade Ads
Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.
What can you do to make your trade ad dollars work? Click here

You received this newsletter at this address (%email%) as part of your membership to MarketingProfs.com, or because you subscribed to our biweekly newsletter. You can easily change the newsletter format to text or html, change your email address, or cancel your membership/newsletter by clicking here.

Published by MarketingProfs.com
Copyright © 2002 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners