| Dear MarketingProfs.com
We encourage you to forward this newsletter to anyone interested in gaining a
better understanding of web and off-line marketing! If this newsletter was forwarded
to you, just click here to get your own free subscription.
this issue youll find our newest articles and more....
1 - Is Branding
on the Web Really Dead?
2 - Keep the Message Focused
3 - Nomads in the Desert
4 - Confuse the Customer? It's Not Hard to Do
5 - Topping Sales with Testimonials
6 - Warning! Avoid These Common e-Marketing Mistakes!
7 - Imprecise Language Can Kill Your Marketing Strategy
8 - How You Can Help MarketingProfs.com (Sponsor our Newsletter)
9 - + the top articles from our last newsletter - in case you missed it
ISSUE'S MARKETING TIP: Avoid getting blindsided by new competitors.
Don't know where they come from? Click
often ask us about the people who read our newsletter (not much, just profession,
industry, etc.). If you get a short survey from us next week, please help us out
by filling it in (we promise - no more than 6 easy questions). We assure you your
privacy will not be compromised - no sponsor will know your email address
or anything else about you. They will only receive aggregate information.
is a wireless entertainment marketing and distribution company that together with
their Entertainment Group and Artist Network creates and licenses entertainment
applications to the mobile community. They were recently voted as "Cool WAP
Site of The Day" and ranked as one of the top 4 most usable WAP sites in
the world by Openwave. Check them out at www.FunCaster.com.
Looking for a good investment? Contact the CEO at firstname.lastname@example.org.
No need for
the funeral march just yet....
Is Branding on the Web Really Dead?
and websites need to make money and do so by making wild claims and exaggerations
to draw you in. Most of these "insights," however, are simply not true.
Perhaps the biggest area of marketing subject to such false promises is branding.
Here's an example:
A recent article seductively titled "Forget What You Knew About Branding.
The Web Changes Everything" claimed to describe why four marketing experts
agreed with this view. It turns out many people think this way. But most of the
ideas about branding in this, and many other articles, are simply wrong.
For example, some
people think that because a brand fails, branding is bad or dead.
be further from the truth...read
Keep the Message Focused
your site stand for?
masquerading as truth?....
Nomads in the Desert
are always happy to see separate research firms come out with reports on the same
topic in the same week. A report from one research firm provides that firm's opinion
on a certain trend, but two reports offering the same opinion validate the opinion.
Often, it seems, it takes just two reports to change opinion into gospel truth.
Well, as the old
cliché goes, two swallows do not a summer make, and two reports saying
the same thing do not gospel truth make. In the case of the two reports released
last week by Jupiter and Forrester on the subject of return on investment (ROI)
in websites, they do not any sense make.
Oh really? ...Tell
CAN YOUR CUSTOMERS
FIND YOU? Results continue to show Internet search engines and directories
to be the most popular and cost-effective way to increase your online visibility
to potential customers. Marketleap's search engine optimization services are designed
to help you uncover your websites' most valuable content and find new customers.
Click here and
check your search engine visibility at Marketleap's Search Engine Verification
Center - IT'S FREE!
Topping Sales with Testimonials
I like Michael Jordan. He likes Nike shoes. I guess
I should like Nike Shoes.
Find out what this is about
Warning: Avoid These Common e-Marketing
is just marketing that takes place over the Internet. I know, deep. But stay with
me. Because it has the letter "e" in front of it, people often get anxious
that there might be some hidden 'new rules' and 'secrets' that only true e-commerce
and Internet gurus know about. As a result, plenty of smart people make plenty
of silly mistakes when it comes to marketing within this medium. Let's start with
the first, which crystallizes what we've just mentioned.
Believing that some new set of e-marketing rules applies, and that traditional
marketing theory is passé.
Why is this a mistake?...click
Language Can Kill Your Marketing Strategy
Do your marketing meetings feel like people are
talking in different languages?
Yes they do, tell me more
a Friend of MarketingProfs.com
Sponsor a Newsletter! Increase your traffic
and feel good about yourself by helping to keep us on the web!
out how inexpensive it is!
to our Future
Not a subscriber? Get the latest web and off-line marketing know-how delivered
bi-weekly. Solid ideas backed by theory, experience and understanding. We give
it to you free without the hype and self-promotion found elsewhere.
You received this newsletter at this address
(%email%) as part of your membership to MarketingProfs.com,
or because you subscribed to our bi-weekly newsletter. You can easily change your
email address, change the newsletter format to text or html, or cancel your membership/newsletter
by clicking here.
Published by MarketingProfs.com
Copyright © 2001 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners