Greeting discerning readers!
Ever notice that the “Profs” in MarketingProfs refers to both professionals and professors? The truth is, we have a number of academic types on our list, who enjoy the Mprofs community and appreciate our content. (At least, that’s what they tell me!)
Some of those “profs” write for us occasionally, and what they have to say is always spot-on.
But what about the profs who don’t write for us? There’s a whole lot of solid academic research – produced by the likes of Stanford, Northwestern, MIT, and so on – that can offer some truly valuable insight. We aren’t talking dry-as-toast research, either. We’re talking sophisticated, solid studies that can help professionals working in the trenches do their jobs better and smarter.
To that end, MarketingProfs this week introduces its own blog
written by the talented and competent Valerie Frazee. Valerie is charged with distilling the academic research at some of the world’s best colleges and universities and interpreting it for the rest of us. She’ll post her findings (with both style and wit!) on the MarketingProfs Blog several times each week.
It’s the perfect job for Val. Val moves comfortably between the academic community and professional world, and she’s a terrific writer, to boot. Feel free to drop her a line mailto: firstname.lastname@example.org with your initial comments and suggestions.
Oh – and check out MarketingProfs blog here.
And be sure to check back often, as Valerie will update the content regularly.
As always, your feedback is both welcome and appreciated.
Until next week,