About This Workshop

This live, half-day workshop will explore multiple storytelling techniques and frameworks.

Starting with The Narrative Wheel, you'll see how this tribal storytelling technique is the perfect mnemonic device to help marketers craft a compelling answer to the fundamental business question: who are you and what do you do?

Next, we'll explore how a popular radio program, This American Life, holds the secret to effective storytelling.

Finally, we'll examine the popular framework moviemakers have used for years: The Monomyth Method (The Hero's Journey)—we you'll learn to develop central and primary characters for your story.

Utilizing these frameworks, you will forever banish features/benefits selling and learn the simple tactics of spellbinding, audience-centric storytelling. You'll also learn how and when to use these messages, how to take common objections and weave them into a story, and which frameworks and messaging are best for different stages of the buyer's journey.

Price:

• Individual: $695
• PRO Subscriber: $395
• Groups: contact our sales team

Learning Objectives:

• Learn three powerful storytelling frameworks to help develop your company's narrative and story arc: The Hero's Journey, The Narrative Wheel, and "This American Life" Method
• Develop department-specific content to address your specific customer objections
• Identify when and how these messages are used within the buyer's journey (i.e., brand awareness, qualified sales leads, internal and external advocacy)
• Become a super-star storyteller for you or your organization (this one is not optional)

Features:

• 1-day live online workshop (11am–4pm ET)
• Downloadable PDF workbook
• Related supplemental online coursework available prior to and for up to 60 days after workshop
• MarketingProfs Certification upon completion of workshop and supplemental coursework

Your Instructor