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Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

July 9, 2025 — 12:00 PM ET

Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

July 10, 2025 — 2:00 PM ET

If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

AI Friday Forum

July 11, 2025 — 11:30 AM ET

AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Alicia Hale | Article

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

July 8, 2025

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

Maialen Martinez | Article

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

July 3, 2025

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Beth LaGuardia Cooper | Article

Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

July 2, 2025

Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

Kim Lawton | Article

Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

July 1, 2025

B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

Jackie B. Grice | Article

Become a Better Leader: Five Steps Toward Discovering Your Blind Spots

June 26, 2025

Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more.

Gareth Hoyle | Article

How to Structure a Multiple-Site SEO Strategy for Enterprise Brands

June 25, 2025

Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.

Nicole DiNicola | Article

What Are AI Agents? What Marketers and Businesses Need to Know

June 24, 2025

AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.

Raja Walia | Article

Why Martech Fails, and What Really Fuels Martech Success Today

June 19, 2025

Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.

Keith Turco | Article

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

June 18, 2025

Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.

Mike Ford | Article

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

June 17, 2025

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

How CMOs Are Approaching Generative AI

July 8, 2025 — 10:00 AM ET

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

AI Agents: Your New Digital Team Scaling the Future of Marketing

June 26, 2025 — 2:00 PM ET

AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.