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![Image for How to Identify and Avoid Survey Response Bias [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200528-infographic-lg.jpg)
How to Identify and Avoid Survey Response Bias [Infographic]We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.
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Marketing Events in a Post-Pandemic World: Opportunities for InnovationMarketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?
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Five Web Analytics Tools to Help You Optimize and Measure Marketing ROIHow do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results.
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Would People Rather Watch an Ad or Share Their Email Address?Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
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Digital Transformation: How to Keep Your Progress on TrackFor many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.
Upcoming Marketing Events
Using Data for Marketing Insights That Matter
If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.
The Keys to Successful B2B Influencer Programs
Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.
Storytelling: Using Story to Drive Action
Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.
Unlocking Your Data Silos for More Pipeline
You have data EVERYWHERE—from your CRM to your marketing automation platform, and other systems in between. But it hasn't always been easy to use the data to improve customer experience. Until now. Sponsored by Drift.
How to Create Authentic Connections in a Digital World
In today's WFH landscape, digital marketers are tasked with driving the entire buyer's journey—from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world. Sponsored by ON24.
