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Five Benefits of Influencer Marketing for Recession-Proofing Your BrandA pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of doing so.
Upcoming Marketing Events
Open House: Enroll in any marketing course for free!
Online learning is a great way to boost your marketing knowledge and we've got you covered with dozens of marketing courses. On Feb 25, 2021, join us for the MarketingProfs Open House. Enroll in any one online marketing course for free!
How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program
A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to do the important work of operationalizing your ABM program—and actually reap the benefits of ABM. Sponsored by Drift.
How B2B Marketers Can Use Instagram for Lead Gen
When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.
Metrics and Measurement Friday Forum
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Alight Analytics.
