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What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.
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Five Steps to Winning Back Lost Customers by Using Targeted ContentLosing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.
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Interest in Marketing Tactics Based on Search Volume [Infographic]Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush.
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Your New Content Marketing Engine: PodcastingMany of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.
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The Content Habits and Preferences of EngineersEngineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
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