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B2B Marketing Events

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Do More With Less [Digital Brand Activation Working Webinar]

January 20, 2022 — 12:00 PM ET

Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

Create Content That Sales Loves (& Actually Uses!)

January 20, 2022 — 2:00 PM ET

Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

Connect Your Digital Dots [Digital Brand Activation Working Webinar Series]

January 27, 2022 — 12:00 PM ET

Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

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Leadership

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Future Trends Friday Forum

February 11, 2022 — 11:30 AM ET

Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your—and your customers'—time. Join us as we look ahead to the trends, platforms, and metrics that will matter in the future and learn how you can start planning for them now. Sponsored by MNTN.

Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

January 18, 2022 — 10:00 AM ET

Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

10 Content Marketing Trends to Watch in 2022 [Infographic]

January 18, 2022 — 9:00 AM ET

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.