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B2B Marketing Events

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Email A/B Testing Demystified: How to Run Tests That Drive Real Results

June 25, 2025 — 12:00 PM ET

Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

AI Agents: Your New Digital Team Scaling the Future of Marketing

June 26, 2025 — 2:00 PM ET

AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

July 2, 2025 — 12:00 PM ET

Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

AI Agents: Your New Digital Team Scaling the Future of Marketing

June 26, 2025 — 2:00 PM ET

AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

June 17, 2025 — 10:00 AM ET

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.