CONTENT TYPE: Article | DATE: 5/23/2019 at 10:00 AM

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

CONTENT TYPE: Chart | DATE: 5/23/2019 at 10:00 AM

What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?

CONTENT TYPE: Podcast | DATE: 5/23/2019 at 10:00 AM

Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

CONTENT TYPE: Article | DATE: 5/22/2019 at 10:00 AM

Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

CONTENT TYPE: Article | DATE: 5/22/2019 at 10:00 AM

Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.