Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.
Marketers are often the default creators of presentations for conferences, webinars, meetings—even Sales decks. These simple design tips can make your presentations more convincing and engaging.
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.
"Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts.
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.
Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our 2019 Storytelling Summit for Marketers (live keynotes September 10, 17, and 24) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.
Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.
Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.