Content From the Most Trusted Voices in B2B Marketing
Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...
Can't We All Just Get Along? Why Sales and Marketing Need to Work Together
August 3, 2021The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.
Building Your Email Newsletter Is a Marathon, Not a Sprint
July 29, 2021A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
Rebranding: Five Steps to Building a Story of Evolution and Growth
July 28, 2021Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
July 28, 2021It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.
How Employee Advocacy Can Improve Your Content Marketing Performance
July 27, 2021Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
July 22, 2021No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.
Why Marketers Should Build Consumer Trust Through Product Data
July 21, 2021Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.
Five B2B Influencer Marketing Guidelines for Brands
July 21, 2021Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.
One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
July 20, 2021Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.
Four Marketing Elements Behind the Rise of Dogecoin
July 15, 2021Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.
