Marketing Strategy: Finding a Sustainable, Differential Advantage
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New Resources You May Like
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Content + Data: The Pillars of a Successful Demand Gen StrategySuccessful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.
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How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.
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Five Tips for Negotiating a Better Salary [Infographic]For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
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How to Make the Most of Influencer Marketing During COVID-19Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.
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The Information Sources B2B Tech Buyers Most Rely OnB2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.
Upcoming Marketing Events
Marketing Strategy: Finding a Sustainable, Differential Advantage
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.
Keys to Driving Webinar & Digital Event Registration
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. Sponsored by ON24.
Create Optimal Digital Experiences With Data & Content
When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.
Marketing Planning Friday Forum
The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.
Data Drives Results, but Only If You Manage It
Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.
