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![Image for COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200604-infographic-lg.jpg)
COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.
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Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-PracticesWe spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.
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![Image for Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200604-podcast-katie-martell-lg.jpg)
Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.
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Three Effective Ways to Address a Soft Marketing Pipeline in Challenging TimesLet's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.
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PR Industry Survey: The Tactics and Skills Rising in ImportancePublic relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.
Upcoming Marketing Events
How to Create Authentic Connections in a Digital World
In today's WFH landscape, digital marketers are tasked with driving the entire buyer's journey—from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world. Sponsored by ON24.
Video Marketing Friday Forum
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
Align Marketing and Sales to Simplify B2B Buying
Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.
Storytelling: Using Story to Drive Action
Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.
Doubling Down on Digital
In this new normal, your digital strategy will be your business' main differentiator. But how can you overcome common roadblocks, meet the changing expectations and needs of customers, and drive more revenue? It starts with understanding digital experience management. Sponsored by Qualtrics.
