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CTV Scale Is Here, So Where Are B2B Advertisers?
October 14, 2021CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
You Don't Close a Deal, You Open a Relationship
October 13, 2021Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.
Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
October 13, 2021Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
October 12, 2021Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
Website Conversion Trends Every Marketing Professional Should Know About
October 7, 2021The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
October 6, 2021No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.
Marketing Automation: Seven Machine-Learning Use Cases
October 6, 2021The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.
Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
October 5, 2021Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully.
Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One
September 30, 2021Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.
Revenue Operations: The New Leader of Go-to-Market
September 29, 2021Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem.
