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Marketing Work in 2022: Better Results With Less Effort That's More Effective

June 2, 2022 — 2:00 PM ET

In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.

Closing the Gap Between Sales and Marketing [Sales Enablement Working Webinar]

June 9, 2022 — 12:00 PM ET

SESSION 1 of 4: Your customers want great content. Your Sales team wants your support! Join Sales Enablement Expert Pam Didner in this first session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn how to ensure your marketing content is just what Sales needs.

Lead Generation Friday Forum

June 10, 2022 — 11:30 AM ET

Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

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How to Get Personal With Your Content

May 26, 2022 — 10:00 AM ET

You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.

Balancing Consumer Trust with Privacy-Safe Targeting: Three Tactics

May 25, 2022 — 10:00 AM ET

Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.

A Framework for Getting Started With Customer Journey Mapping

May 25, 2022 — 10:00 AM ET

Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.