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Researching Your B2B Buyer Personas

February 1, 2023 — 12:00 PM ET

SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

February 2, 2023 — 2:00 PM ET

AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

Building Your B2B Buyer Personas

February 8, 2023 — 12:00 PM ET

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

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Keeping Your B2B Buyer Personas On Point

February 22, 2023 — 12:00 PM ET

SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

Putting Your B2B Buyer Personas to Work

February 15, 2023 — 12:00 PM ET

SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

Building Your B2B Buyer Personas

February 8, 2023 — 12:00 PM ET

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.