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Three Effective Ways to Address a Soft Marketing Pipeline in Challenging TimesLet's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.
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PR Industry Survey: The Tactics and Skills Rising in ImportancePublic relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.
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How to Attract Buyers in the Modern Business-to-Business MarketB2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.
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![Image for Trusting Remote Workers: The New Normal [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200602-infographic-lg.jpg)
Trusting Remote Workers: The New Normal [Infographic]With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.
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Fewer Deals, More Video: How COVID-19 Is Impacting Sales ProfessionalsMost salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.
Upcoming Marketing Events
Unlock Data Silos for More Pipeline in a Down Economy
You have data EVERYWHERE—from your CRM to your marketing automation platform, and other systems in between. But it hasn't always been easy to use the data to improve customer experience. Until now. Sponsored by Drift.
How to Create Authentic Connections in a Digital World
In today's WFH landscape, digital marketers are tasked with driving the entire buyer's journey—from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world. Sponsored by ON24.
Video Marketing Friday Forum
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
Align Marketing and Sales to Simplify B2B Buying
Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.
Storytelling: Using Story to Drive Action
Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.
