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Four Marketing Elements Behind the Rise of Dogecoin
July 15, 2021Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.
How to Build a Solid Channel-Partner Marketing Plan
July 14, 2021One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.
Why Do B2B Marketers Need an Agile CMS?
July 14, 2021What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.
Positioning as the Foundation for Great Messages
July 13, 2021The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
July 8, 2021Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
July 1, 2021Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.
Three Metrics for Measuring PR Campaign and Marcomms Success
June 30, 2021Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.
Seven Marketing Automation Campaigns That Should Get You Promoted
June 30, 2021The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.
The Three Pillars of Positive Customer Experiences
June 29, 2021It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars.
How to Hire a Marketing Agency and Build a Productive Relationship
June 24, 2021If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.
