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  • Image for Do Employees Get the Brand Story Right?
    Do Employees Get the Brand Story Right?

    Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.

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    The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • Image for The How and Why of Experiential Marketing: 7 Tips to Do It Right
    The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Image for Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]
    Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

  • Image for Five Challenges Standing in the Way of Email Marketing ROI
    Five Challenges Standing in the Way of Email Marketing ROI

    Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

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Upcoming Marketing Events

  • Facebook Marketing in a Changing World

    Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.

  • A Winning Digital Ad Strategy

    Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.

  • Account-Based Marketing Online Forum

    Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM best practices, KPIs, personalization, and more. Sponsored by Uberflip.

  • Storytelling Summit for Marketers

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 12 sessions in our 2019 Storytelling Summit for Marketers (live kickoff keynote September 10) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Email Marketing Online Forum

    Are you ready to take your email campaigns to new heights? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

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I didn't plan on not driving for 20 years... it just kind of happened. I started to believe that driving was just one of those things I couldn't do. And life continued like this for years... until J...