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What Is Interactive Marketing, and How Does It Help Your Bottom Line?New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for engagement. And, for that, an interactive marketing strategy is a priority.
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Six Ways B2B Marketers Can Harness the Power of Experiential MarketingB2B marketers, who relied on tradeshows and conferences, will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were—because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too).
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Why Customers Take Brand SurveysCustomers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.
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8 Tips for Discovering Your Writing Genius [Infographic]Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
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It's the Right Time: Three Types of Content to Develop NowIt's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.
Upcoming Marketing Events
Doubleheader Event: Strategies for the New Normal
From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.
Marketing Strategy Friday Forum
The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.
Demand Gen: Leverage the Combo of Search and Social
Most marketers understand the power of search marketing and the possibilities for leveraging social media. But only the best marketers are harnessing the powerhouse combo of search plus social. We'll take you behind the scenes to see how it can be done. Sponsored by Workfront.
Benchmarking Your Webinars for a Post-COVID World
At a time when everything is digital, webinars have stood apart in their ability to deliver the engaging audience experiences that audiences love. And, in a WFH world, the rules for delivering successful webinars have changed. Sponsored by ON24.
Analytics on the Edge: Lessons in Transforming Data's Impact
Join Avinash Kaushik, digital marketing evangelist for Google, for a keynote (including Q&A) that will open up your imagination and teach you to think—and use—your data differently.
