MarketingProfs B2B Forum

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Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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LIVE! Wed., Apr. 23, 2025 at 12:00 PM ET

Your Repeatable CRO Framework

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B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

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Your Repeatable CRO Framework

April 23, 2025 — 12:00 PM ET

Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

Beyond Legacy: The Future of Enterprise Marketing Automation

April 24, 2025 — 2:00 PM ET

Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

B2B All-Stars

April 29, 2025 — 1:00 AM ET

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Learn, Connect, and Get Inspiration

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Leadership

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MarketingProfs for Leaders (no matter your job title)

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Why 'Mad Men' Ideas Still Work—and When They Fall Short

April 16, 2025 — 10:00 AM ET

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.