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Measuring What Matters: Use Data for Effective Marketing

January 15, 2025 — 12:00 PM ET

There are secrets hiding in your metrics—but many marketers and small teams don't know what they are! Discover how to make data-driven decisions that support business goals in this 4-part mini-workshop with Katie Robbert and Christopher S. Penn.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The State of Digital Marketing Agencies

January 14, 2025 — 10:00 AM ET

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?