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The State of Podcasting: Audience, Content, and Advertising TrendsThe podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.
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Creating Content? Make Sure You Have These Four Team MembersDifferent companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?
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How to Choose a CRM That Employees Will Actually UseMore and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?
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![Image for What Goes Up in a Down Economy? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191022-infographic-lg.jpg)
What Goes Up in a Down Economy? [Infographic]An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.
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14 Ways to Use Email Marketing (Besides Sending Newsletters)Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email.
Master the 6 Elements of Campaign Marketing
Upcoming Marketing Events
Get Ahead: Top Tips for Successful Demand Generation
Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.
Demystifying Event Marketing
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.
Marketing With Video Online Forum
Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard.
Marketing Writing Bootcamp 2019
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Storytelling Summit for Marketers 2019
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
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