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Great CX Calls for New Strategies and Stronger Collaboration
December 1, 2021Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
December 1, 2021The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
What Neuroscience Tells Us About Social Media Marketing
November 30, 2021Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
A Five-Point Plan for First-Party Data
November 24, 2021Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.
Three Ways to Adapt Your Sales Content for Virtual Selling Success
November 24, 2021B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
November 23, 2021KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
Your Guide to Co-Marketing
November 18, 2021You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
Four Ways to Ensure Your Virtual Events Are Media-Friendly
November 17, 2021Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
November 17, 2021New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
November 16, 2021Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.
