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Revenue Operations: A Game-Changer for B2B MarketersRevenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations.
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![Image for The Rise of Revenue Operations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191210-infographic-lg.jpg)
The Rise of Revenue Operations [Infographic]"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?
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Revitalizing Your Small Business: Three Tried-and-Tested TechniquesAs an owner of a small business, you've indulged in dreams of expansion. With a little belt-tightening, it's well within your reach. These three ideas will help streamline your business and get you ready to scale up.
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What Consumers Expect From a Brand in CrisisConsumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking.
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How Retailers Should Approach AI and Big Data During Holiday SeasonsShopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
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Strategies for Successful Email Campaigns in 2020
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
Measurement & Analytics Online Forum
Do you feel like your marketing efforts aren't getting the credit they should? Do you struggle to prove attribution for leads and sales? Join us for the scoop on building your own attribution models, tactics for measuring marketing performance, and more. Sponsored by Vidyard.
SEO for B2B Marketing: Keywords, Content, and Clicks
If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.
Marketing Writing Bootcamp 2019
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Storytelling Summit for Marketers 2019
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
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