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How to Use Hybrid Events for Lead Generation

November 30, 2021 — 2:00 PM ET

Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

B2B Marketers: Seven Steps for Writing a Killer Creative Brief

December 2, 2021 — 2:00 PM ET

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.

Customer Journey Maps for Marketers: Understand and Exceed Expectations [Master Class Watch Party]

December 8, 2021 — 1:00 PM ET

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows. Join this live Watch Party for lessons 1 and 2.

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Marketing Planning Friday Forum

December 10, 2021 — 11:30 AM ET

The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2022 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by Validity.

The Features Marketers Look for in Automation Platforms

November 23, 2021 — 10:00 AM ET

Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.

A Quick Guide to Selecting the Right Hashtags [Infographic]

November 23, 2021 — 9:00 AM ET

This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.