Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more.
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.
Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.
Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.
Creating great content is not enough. How can you make sure the sales team is using your latest and greatest materials—and that the content is resonating with prospects? This demo of ClearSlide's software will show you how.
Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM best practices, KPIs, personalization, and more. Sponsored by Uberflip.
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 12 sessions in our 2019 Storytelling Summit for Marketers (live kickoff keynote September 10) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.