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Marketing Strategy: Finding a Sustainable, Differential Advantage

Join us on December 1, 2020—2:00 PM ET

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New Resources You May Like

  • Image for Content + Data: The Pillars of a Successful Demand Gen Strategy
    Content + Data: The Pillars of a Successful Demand Gen Strategy

    Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

  • Image for How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]
    How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]

    Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

  • Image for Five Tips for Negotiating a Better Salary [Infographic]
    Five Tips for Negotiating a Better Salary [Infographic]

    For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.

  • Image for How to Make the Most of Influencer Marketing During COVID-19
    How to Make the Most of Influencer Marketing During COVID-19

    Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

  • Image for Four Ways to Make Your Pitch Stand Out on LinkedIn
    Four Ways to Make Your Pitch Stand Out on LinkedIn

    LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.

Upcoming Marketing Events

  • Marketing Strategy: Finding a Sustainable, Differential Advantage

    If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • Keys to Driving Webinar & Digital Event Registration

    In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. Sponsored by ON24.

  • Create Optimal Digital Experiences With Data & Content

    When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.

  • Marketing Planning Friday Forum

    The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.