As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by T/K.