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The Mobile Opportunity: Recognizing the Power of Apps and the Mobile WebMobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
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![Image for How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham-Read on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191205-podcast-lucy-wyndham-read-lg.jpg)
How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham-Read on Marketing Smarts [Podcast]Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
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How Retailers Should Approach AI and Big Data During Holiday SeasonsShopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
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![Image for 2020 CMO Predictions From Marketing Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191205-infographic-lg.jpg)
2020 CMO Predictions From Marketing Influencers [Infographic]With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.
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The Most Effective Link-Building Strategies According to SEO ExpertsSearch engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.
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Upcoming Marketing Events
How to Prove the ROI of Live Events to Leadership
The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.
Strategies for Successful Email Campaigns in 2020
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
Measurement & Analytics Online Forum
Do you feel like your marketing efforts aren't getting the credit they should? Do you struggle to prove attribution for leads and sales? Join us for the scoop on building your own attribution models, tactics for measuring marketing performance, and more. Sponsored by Vidyard.
SEO for B2B Marketing: Keywords, Content, and Clicks
If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.
Marketing Writing Bootcamp 2019
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Go ahead. Be wildly successful.
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