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It's Time for Chief Market Officers to Play OffenseChief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.
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The Three Key Types of Influencer Marketing Campaigns [Infographic]Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
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The Social Networks Used Most by B2B MarketersLinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
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How Marketers Can Succeed With Instagram Stories [Infographic]Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
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You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.
Upcoming Marketing Events
A Demand Gen Road Map for Today: Doubleheader Event
To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.
How Measurement Proves & Improves Your ABM's Value
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
Virtual MarketingProfs B2B Forum 2020
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
Thought Leadership + SEO: Magnify Marketing Impact
Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.
Marketing Strategy: Finding a Sustainable, Differential Advantage
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.
