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The Most Comprehensive Business-to-Business Marketing Resource on the Planet

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B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

B2B Marketing Events

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Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

October 28, 2021 — 2:00 PM ET

Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

Engaging Executives in a Digital World

November 4, 2021 — 2:00 PM ET

Engaging executives is hard enough. But without face-to-face meetings and in-person events, it's even harder. The good news is, in a digital world we can build customized experiences that attract and engage executive audiences in new and creative ways. Sponsored by ON24.

Marketing Strategy: Finding a Sustainable, Differential Advantage

November 5, 2021 — 12:00 PM ET

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. Join our live Watch Parties on Nov 5, 12, and 19.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

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Marketing Strategy Friday Forum

November 12, 2021 — 11:30 AM ET

Sometimes tackling your strategy decisions can feel like walking through a maze... blindfolded. With so many new technologies and tactics, it can feel impossible to select, set up, and deploy an optimal combination for your marketing strategy, but this event is here to help. Sponsored by Vidyard.

Marketing Strategy: Finding a Sustainable, Differential Advantage

November 5, 2021 — 12:00 PM ET

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. Join our live Watch Parties on Nov 5, 12, and 19.

Five Tips for Creating a Successful B2B Marketing Campaign

October 21, 2021 — 10:00 AM ET

One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.