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Marketing Planning Friday Forum

September 13, 2024 — 11:30 AM ET

Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

The Ultimate Positioning and Messaging Guide for Homepages

September 18, 2024 — 12:00 PM ET

Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

Unlock Growth: The Power of Signal-Based GTM Strategies

September 19, 2024 — 2:00 PM ET

For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Dave Purdy | Article

Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

September 12, 2024

Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

Mike Hakob | Article

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

September 11, 2024

Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

Beth LaGuardia Cooper | Article

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

September 10, 2024

Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

Kendl Friedman | Article

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

September 5, 2024

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

Ian Liddicoat | Article

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

September 4, 2024

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

Kerry Cunningham | Article

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

September 3, 2024

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

Eleanor Hecks | Article

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

August 29, 2024

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Cindy Mielke | Article

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

August 28, 2024

Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

Michael Wilczak | Article

Leveraging Partnerships for Growth in B2B Business

August 27, 2024

Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

Laurence Newell | Article

Why Marketing Leaders Should Care About Brand Valuation

August 22, 2024

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.