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Struggling With Digital Communication? Here Are Five Ways to Nail ItDigital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.
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New Channels, Better Targeting: How B2B Tech Marketing Is ChangingMost B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.
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When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the AnswerMarketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help.
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RFP Benchmarks: Time, Staffing, and Win-Rate TrendsFirms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.
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Six Prerequisites for a Responsive BrandHow quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions.
Upcoming Marketing Events
Open House: Enroll in any marketing course for free!
Today, February 25, enroll in any one MarketingProfs online course of your choice, ABSOLUTELY FREE! Click through to the landing page, review the available courses, and select the one that suits your needs. All for the low, low, price of $0. Tell your colleagues, tell your fellow marketers, tell your friends—it's open to all!
How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program
A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to do the important work of operationalizing your ABM program—and actually reap the benefits of ABM. Sponsored by Drift.
How B2B Marketers Can Use Instagram for Lead Gen
When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.
Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want
Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.
