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Four Tips to Help You Find Your Optimum Content-Marketing Mix
January 12, 2024Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
Marketing as a Service, or How to Improve B2B Marketing Impact
January 11, 2024During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing
January 10, 2024The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.
ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?
January 9, 2024The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.
Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right
January 5, 2024Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.
How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media
January 4, 2024Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.
What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework
January 3, 2024"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options.
Top 5 Social Media PR Tips for B2B Brands
January 2, 2024These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.
How to Harness the Power of ChatGPT to Scale Your Social Media Marketing
December 22, 2023Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
How to Recruit Top-Notch Tech Pros for Qualitative Research
December 21, 2023Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
