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Three Activities to Prioritize for Maximum Marketing ROI in 2021The full effects of 2020 on marketing budgets in 2021 have yet to be felt, but it's safe to say marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak returns this year, emphasize these three important areas.
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![Image for How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/sm/210114-podcast-Stephen-Denny-smm.jpg)
How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.
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![Image for The Great SEO Question: Is Backlinking Dead? [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210114-infographic-sm.jpg)
The Great SEO Question: Is Backlinking Dead? [Infographic]A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles.
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![Image for The Biggest Frustrations of Content Managers [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210113-infographic-sm.jpg)
The Biggest Frustrations of Content Managers [Infographic]Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.
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Four Ways to Tackle Your Sales Enablement Strategy During and After the PandemicThe accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist—so ensure your sales enablement tech strategy measures up.
Upcoming Marketing Events
7 Tips to Set Up Your B2B Sales Team for Success
If your marketing team is like most, it spends a lot of time and energy cultivating qualified leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Now's the time to expand Marketing's efforts to help Sales sell better—and more. Sponsored by Seismic.
MarketingProfs Career Day
How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.
How to Create and Publish Survey-Based Research for Your Marketing
Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.
The Loyalty Loop: How Small Things Add Up to Big Business [B2B Backstage]
In this exhilarating B2B Backstage webinar, best-selling author and marketing guru Andrew Davis will show you how to use the loyalty loop to leverage your existing clients to drive a steady stream of highly valuable, high-margin, new business.
