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Content Marketing Measurement & Analysis

January 29, 2025 — 12:00 PM ET

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

Social Media Measurement & Analysis

February 5, 2025 — 12:00 PM ET

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

How Employee Advocacy Brings the Human Back to B2B

February 6, 2025 — 2:00 PM ET

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

Content From the Most Trusted Voices in B2B Marketing

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

3 SEO Insights and Tips for 2025

February 25, 2025 — 2:00 PM ET

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.