Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.
Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.
Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our 2019 Storytelling Summit for Marketers (live keynotes September 10, 17, and 24) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.
The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.
Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.
Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.