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Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
November 23, 2021KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
Your Guide to Co-Marketing
November 18, 2021You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
Four Ways to Ensure Your Virtual Events Are Media-Friendly
November 17, 2021Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
November 17, 2021New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
November 16, 2021Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.
What B2B Marketers Need to Know About Core Web Vitals
November 11, 2021For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.
Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers
November 10, 2021For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.
Three Things CXOs Must Know to Stay Relevant
November 10, 2021Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.
Three Marketing Metrics to Stop Tracking—And What to Measure Instead
November 9, 2021Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.
Micro-Conversions: What They Are and Why They Matter
November 4, 2021Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.
