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Balancing Consumer Trust with Privacy-Safe Targeting: Three Tactics
May 25, 2022Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.
A Framework for Getting Started With Customer Journey Mapping
May 25, 2022Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.
How to Spring-Clean Your Website Content
May 24, 2022The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
May 19, 2022Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.
Quality Over Quantity in Lead- and Conversion-Scoring
May 18, 2022The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.
Using Product Management to Bring a Strategic View to Data and AI Ops
May 18, 2022Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them
May 17, 2022Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.
How to Spark Customer Delight in Unexpected Places
May 12, 2022Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places.
How to Wholly Unify Sales, Marketing, and IT
May 11, 2022So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.
What Will a Cookieless Future Look Like Five Years On?
May 11, 2022Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.
