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B2B Marketing Events

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Fewer Random Acts of Content

January 18, 2022 — 2:00 PM ET

You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

Do More With Less [Digital Brand Activation Working Webinar Series]

January 20, 2022 — 12:00 PM ET

Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

Create Content That Sales Loves (& Actually Uses!)

January 20, 2022 — 2:00 PM ET

Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

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Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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Future Trends Friday Forum

February 11, 2022 — 11:30 AM ET

Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your—and your customers'—time. Join us as we look ahead to the trends, platforms, and metrics that will matter in the future and learn how you can start planning for them now. Sponsored by MNTN.

Convert Prospects With the Power of Case Studies

January 11, 2022 — 10:00 AM ET

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

January 6, 2022 — 10:00 AM ET

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.