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The Most Comprehensive Business-to-Business Marketing Education on the Planet

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B2B Marketing Events

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A Marketer's Field Guide to Financial Goal Setting and Measurement

May 11, 2021 — 2:00 PM ET

Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

How to Use a Board Game Strategy to Win in Email Marketing

May 13, 2021 — 2:00 PM ET

For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.

Video Marketing Friday Forum

May 14, 2021 — 11:30 AM ET

If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.

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Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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How to Lift the Three Drawbridges of Content Success [B2B Backstage]

June 8, 2021 — 2:00 PM ET

Join Hall of Fame keynote speaker and author Jay Baer on June 8 for this PRO-exclusive B2B Backstage webinar. In this fast-paced and funny presentation, you'll question your content strategy and learn the "Three Drawbridges of Content Success."

Be Feared and Loved: Ranking Content the Michael Scott Way

May 27, 2021 — 2:00 PM ET

Are you frustrated by how your brand's content is (or isn't) performing? If so, it's probably time to refresh your strategy. Getting your content consistently ranked starts with better on-page optimization and quality link-building. Sponsored by Page One Power.

Secrets to Enchanting Your Customers Through Story

May 18, 2021 — 2:00 PM ET

Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.