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Foundations of Marketing Measurement

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Foundations of Marketing Measurement

January 15, 2025 — 12:00 PM ET

Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.

Email Marketing Measurement & Analysis

January 22, 2025 — 12:00 PM ET

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

Content Marketing Measurement & Analysis

January 29, 2025 — 12:00 PM ET

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Dario Markovic | Article

Generative AI Tools: How to Find What Works for You

January 15, 2025

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Brian Williamson | Article

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

January 14, 2025

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

Hamlet Azarian | Article

How to Use Generative AI for Personalized B2B Outreach

January 9, 2025

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Ann Handley | Article

What's In/What's Out in 2025: The Marketer's Version

January 8, 2025

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Rebecca Homkes | Article

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

January 7, 2025

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

TJ Waldorf | Article

AI's Impact on Product-Content Orchestration in B2B Marketing

December 19, 2024

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Keith Turco | Article

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

December 18, 2024

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Maria Fintanidou | Article

Five Ways to Unleash the Power of AI in B2B Email Marketing

December 17, 2024

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

April Boswell | Article

How Marketing Data Validation Is the Key to Successful Campaigns

December 12, 2024

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Chad S. White | Article

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

December 11, 2024

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The State of Digital Marketing Agencies

January 14, 2025 — 10:00 AM ET

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?