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B2B Marketing Training for 1-1000 that answers every question you have.

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B2B Marketing Events

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Welcome Campaigns [Working Webinar Summer Series]

July 29, 2021 — 11:00 AM ET

Join Kenda Macdonald on July 29 for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you’ll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.

Doubleheader Event: Video for Inbound & Outbound, Demand Gen & Lead Gen, and More

July 29, 2021 — 2:00 PM ET

The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.

Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]

August 5, 2021 — 11:00 AM ET

Join behavioral psychology and marketing automation expert, Kenda Macdonald, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

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Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

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Demand Generation Friday Forum

August 13, 2021 — 11:30 AM ET

As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]

August 10, 2021 — 2:00 PM ET

Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Join world-renowned speaker and author Carla Johnson on August 10 for B2B Backstage to learn how to assemble and lead teams that get results.

Four Proven Methods to Launch Better Marketing Campaigns, Faster

August 5, 2021 — 2:00 PM ET

Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.