Get marketing tools, trends, and more delivered to your inbox.
Learn more. Be More. Improve your marketing (and probably your life) right now.
Today, I'd like to:
New Resources You May Like
-
Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead)The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an alternative. Especially since they have an inherent edge (several, in fact) over large CRMs.
-
How to Win a Price War (And Prevent Future Ones)Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.
-
![Image for How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190530-podcast-mathew-sweezey-lg.jpg)
How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
-
How Are Customers Reacting to Your Loyalty Program? Four Issues to AvoidHow is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.
-
Identity Marketing: How Can Companies Relate to Customers' Changing Identities?Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?
Master the 6 Elements of Campaign Marketing
Upcoming Marketing Events
Personalize or Perish: Why Personalized Life Cycle Marketing Represents the New Table Stakes for Every B2B Marketer
Join Folloze for an informative webcast exploring why B2B marketing teams must adapt and incorporate data-driven personalization strategies across their life cycle marketing programs. The webcast is based upon the popular Folloze Personalized Marketing Blueprint.
Balance and Boundaries: Bring the Best of Yourself
Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.
Programmatic Capabilities Across Platforms
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.
Add Value and Revenue by Owning Customer Success
Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.
MarketingProfs B2B Forum 2020
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
Go ahead. Be wildly successful.
(Or keep procrastinating by "organizing" your inbox. Up to you.)
