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Identity Marketing: How Can Companies Relate to Customers' Changing Identities?Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?
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How Are Customers Reacting to Your Loyalty Program? Four Issues to AvoidHow is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.
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How the Fastest-Growing US Companies Are Using Social MediaThe fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
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![Image for The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200218-infographic-lg.jpg)
The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.
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Qualitative Research: Even More Important in the Age of Big DataCompanies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.
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Experiences Everywhere: Personalization Made Easy
In the era of non-stop digital spam, the most effective marketing delivers a more personalized experience. Learn how to engage your target audiences in a more personal way, that doesn’t break the bank. Sponsored by ON24.
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Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.
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