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New Resources You May Like
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Three Ways to Strengthen the Marketing and Finance RelationshipAre your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.
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The State of Healthcare Content MarketingMost healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.
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Why B2B Apps Need App Store Optimization Now More Than EverRecent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
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Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID EraHow are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.
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The Biggest Benefits of Marketing Revenue AttributionMarketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.
Upcoming Marketing Events
Keys to Driving Webinar & Digital Event Registration
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. Sponsored by ON24.
Create Optimal Digital Experiences With Data & Content
When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.
Top 3 Keys to Unlock Revenue Operations Value
Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.
Marketing Planning Friday Forum
Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.
Data Drives Results, but Only If You Manage It
Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.
