B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.
Your 2020 planning season has likely been in high gear. Marketers have been reflecting on how their year went and setting objectives for 2020. Often missing or deprioritized in that process is competitive intelligence. But CI can drive actionable insights—and revenue.
In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.
If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
An estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.