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Six Ways to Unlock Web3 for B2B Marketers
May 31, 2023A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.
Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'
May 30, 2023Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
Color Wheel Theory: Your New SEO Content Framework
May 26, 2023Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
How to Design a Customer Health Score: Seven Focus Areas
May 25, 2023How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
Generative AI Can't Create Great Marketing, But It Can Help
May 24, 2023Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
Better Writing Will Not Fix Your Content. Here's What Will.
May 23, 2023There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
Product Line Strategy: Five Approaches
May 19, 2023If you're responsible for a company's marketing strategy, one of the main issues you'll face is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, but each has its pros and cons.
Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead
May 18, 2023The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.
How Author Authority Affects Search Rankings
May 17, 2023Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
How to Find and Nurture the Entrepreneurs in Your Company
May 17, 2023Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.
