Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds.
We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.
The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.