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Six Ways to Be More Genuine in Your Customer InteractionsToday's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
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![Image for Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190626-infographic-lg.jpg)
Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.
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Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
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![Image for Event Planning: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190625-infographic-lg.jpg)
Event Planning: What You Need to Know [Infographic]Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
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The Path to Finding Your Ideal Ad CreativeCreative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
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