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Why It's Not Your Sales Team's Job to Nurture Leads
September 26, 2022To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.
How to Use Marketing Automation to Create Contextual Sales Conversations
September 26, 2022Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.
A Complete Guide to Anchor Text Optimization in Four Steps
September 22, 2022Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
Three Steps to Personalizing the Overall Customer Experience
September 21, 2022Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.
Measuring the Immeasurable: Customer Loyalty Metrics
September 21, 2022Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.
Four Steps Marketers Can Take to Drive Growth During a Recession
September 20, 2022As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.
The State of Competitive Intelligence: Four Trends
September 14, 2022Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.
Eight Myths of Marketing Automation
September 14, 2022It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.
Webinar Invitations: Examples and Best-Practices
September 13, 2022We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
The Cost of Poor Business Writing
September 8, 2022Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
