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Email Opens Are Not Dead: What's Changed and What Hasn't
November 28, 2023The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.
Digital Marketing for Biotech Companies: From Clinical Trials to Clicks
November 22, 2023The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
November 21, 2023Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
PR and Its Importance in B2B Marketing: A Brief History
November 17, 2023Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.
How to Create a Social Media Content Calendar in Three Steps
November 16, 2023Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Selling in a Recession: Challenges and Training Opportunities
November 15, 2023The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.
How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact
November 14, 2023AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.
How to Keep Your PR Email List Healthy to Get More Media Coverage
November 10, 2023As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.
Co-Op Marketing Is Recession-Proof Advertising
November 9, 2023Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.
Attract High-Value Leads With This Five-Step Process
November 8, 2023The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.
