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New Resources You May Like
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Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing InsteadAre you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.
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How to Use Social Media for Sales ResearchSellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.
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![Image for Set Up Your Lead Generation System: A Six-Step Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190522-infographic-lg.jpg)
Set Up Your Lead Generation System: A Six-Step Guide [Infographic]Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.
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Agency Pricing Trends for Paid Search ServicesAgencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.
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Nine SEO Trends to Keep Pace With in 2019Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.
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Four Steps to Streamline Marketing Workflow
How do you juggle and optimize workflows when you're being asked to get more work done more quickly, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious, and you don't want your team to burn out? Sponsored by Workfront.
Marketing Writing Bootcamp 2019
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Personalized Experiences: Crawl, Walk, Run
Wish you could implement and maintain personalization efforts that actually pay off and make a difference? We'll show you how. Sponsored by Jahia and Altola.
Content Marketing Online Forum
Do you ever wish you had a secret content-marketing sauce? If only you could create the most valuable, personalized content at scale. Join us for the scoop on the latest neuroscience of marketing, integrated content strategies, and more. Sponsored by Uberflip.
Using Automation for Spectacular B2B Campaigns
Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.
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