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How Employee Advocacy Can Improve Your Content Marketing Performance
July 27, 2021Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
July 22, 2021No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.
Why Marketers Should Build Consumer Trust Through Product Data
July 21, 2021Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.
Five B2B Influencer Marketing Guidelines for Brands
July 21, 2021Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.
One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
July 20, 2021Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.
Four Marketing Elements Behind the Rise of Dogecoin
July 15, 2021Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.
How to Build a Solid Channel-Partner Marketing Plan
July 14, 2021One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.
Why Do B2B Marketers Need an Agile CMS?
July 14, 2021What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.
Positioning as the Foundation for Great Messages
July 13, 2021The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
July 8, 2021Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
