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The Role of Customer Empathy in the Future of MarketingAs marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.
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Are Marketers Friends With Their Coworkers on Social Media?Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.
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![Image for Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200630-infographic-lg.jpg)
Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.
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![Image for Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200625-infographic-lg.jpg)
Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?
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10 Tips for Automating Marketing ReportsAutomating marketing reports can save tons of time and reduce errors. These 10 tips will help you think through the process of automating your reports. You'll make the right decisions about whom and what to include and demonstrate the value of your work.
Upcoming Marketing Events
Marketing Technology Friday Forum
If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.
Five Signs Your Marketing and Sales Teams Need a Relationship Rx
Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.
Content After the Apocalypse
Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.
Doubleheader Event: Customer Empathy
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
Marketing Writing Bootcamp 2020
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!
