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The Most Comprehensive Business-to-Business Marketing Resource on the Planet

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B2B Marketing Events

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Plan for Growth [Digital Brand Activation Working Webinar]

February 3, 2022 — 12:00 PM ET

You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

Top 3 Ways to Drive Revenue in 2022 and Beyond

February 3, 2022 — 2:00 PM ET

You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

Customers Crave Self-Service Content [B2B Content as CX Working Webinar]

February 10, 2022 — 12:00 PM ET

Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

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SCALE With ABM

February 15, 2022 — 2:00 PM ET

Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

Future Trends Friday Forum

February 11, 2022 — 11:30 AM ET

Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.

Customers Crave Self-Service Content [B2B Content as CX Working Webinar]

February 10, 2022 — 12:00 PM ET

Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.