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Do Most B2B Marketers Gate Content?Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
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10 of the Best Tools for Market ResearchMarket research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.
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Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and DoYour customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.
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![Image for Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/201027-infographic-sm.jpg)
Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
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Email Mythbusters: You Can't Remove ALL Spam Traps From a ListThere are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future.
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How Measurement Proves & Improves Your ABM's Value
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
Virtual MarketingProfs B2B Forum 2020
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B2B 2021: Digital Marketing Strategies to Drive Results
Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ready to strategize for success now and in the year ahead. Sponsored by Accountable Digital.
Thought Leadership + SEO: Magnify Marketing Impact
Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.
Marketing Strategy: Finding a Sustainable, Differential Advantage
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.
