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New Resources You May Like
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![Image for Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190425-podcast-heidi-clarke-lg.jpg)
Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.
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How to Create Response-Boosting Cold Emails in 2019Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.
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Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and BurnoutA lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.
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Email Spam Benchmarks for 27 IndustriesWhat proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out—for various verticals.
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Empathy Mapping for Marketing Content: What It Is and How to Do It WellWhen writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.
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Fresh Insights for Your Social Video Strategy
Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.
Marketing Writing Bootcamp 2019
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Marketo's Marketing Automation Platform Demo
Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform and learn how to attract, engage, and close more deals with it. Sponsored by Marketo.
Three Ways to Scale ABM Success With Personalization
Most marketers know that measurable ABM success isn't as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, there are added needs of personalization and tight alignment with outbound calling teams. Sponsored by Engagio.
Content Marketing Online Forum
Is content marketing making your head spin? We get it. Now that it's gone mainstream, there are opportunities around every corner—and even the savviest, fastest marketer is trying to keep pace. We're here to save your sanity, and your neck, along the way! Sponsored by Uberflip.
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