Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

Join 600,000+ marketers who rely on MarketingProfs for B2B know-how every day.

Sign Up (it's free!)

B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

SEE ALL EVENTS

AI-Powered Personalization: Crafting the Customer-Centric Future

December 7, 2023 — 2:00 PM ET

Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.

Storytelling: Using the Power of Story to Persuade

December 13, 2023 — 11:00 AM ET

Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events

December 14, 2023 — 2:00 PM ET

Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. Join us to find out how! Sponsored by ON24.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

Learn, Connect, and Get Inspiration

Get B2B Marketing Insight Delivered to Your Inbox

YES, I WANT TO JOIN THE SQUAD!

Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

SEE LEADERSHIP CONTENT

MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

A Messaging Framework That Resonates

December 19, 2023 — 2:00 PM ET

Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.

Marketing Planning Friday Forum

December 15, 2023 — 11:30 AM ET

As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.