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Master Class | Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations

Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

Join us on April 15, 2021 — 2:00 PM ET

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  • Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

    Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

  • How to Achieve Loyalty & Growth Through Customer Experience Excellence

    When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • How to Drive Pipeline With an On-Demand Webinar Strategy

    According to the ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on-demand—NOT LIVE. This means that to truly capture your full potential audience, you need an integrated on-demand webinar strategy. Sponsored by ON24.

  • Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?

    If you're marketing a technology product or service, your content and messaging need to address topics that are trending with the developer and tech community. But how do you learn what's trending, and what's the best way to keep your marketing efforts on point and valuable to this audience? Sponsored by Stack Overflow.

  • A Marketer's Field Guide to Financial Goal Setting and Measurement

    Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.