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    How do you juggle and optimize workflows when you're being asked to get more work done more quickly, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious, and you don't want your team to burn out? Sponsored by Workfront.

  • Marketing Writing Bootcamp 2019

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

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    Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.

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    Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM segmentation, personalization, and more.

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They were right, of course. Knowing how to code would be useful. But I bristled... 'I don't care what I should do,' I thought. 'What I want to do is play the guitar...'