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New Resources You May Like
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How Profit-Mapping Helps You Avoid Using the Ways of the Past to Manage the Challenges of the FutureIs your organization trapped by history? Surprisingly, most companies are more shaped by their history than designed to respond to today's or tomorrow's opportunities and challenges. This problem influences virtually every aspect of a company's structure and its managers' behavior.
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![Image for Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200402-infographic-lg.jpg)
Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.
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Your Customer Offboarding Process Should Be Just as Good as Your Onboarding ProcessNo matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know.
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Going Beyond Google to Gain New Customers With Search AdvertisingPaid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player, but companies are now looking to diversify their search ad spend to decrease their dependence—and instead use platforms that offer more cost-effective conversions.
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Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' WorkMarketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.
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Email Marketing Friday Forum
The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.
Agile Marketing 201: Creating Persistent Teams
In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.
Marketing Analytics: Better Questions = Better ROI
When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.
How to Bring Physical Events Into the Digital World
At a time when in-person events are simply not an option, creating engaging digital experiences has never been more important. Even if you've already scheduled physical events, you can still deliver them successfully by bringing them into the digital world. Sponsored by ON24.
Marketing Writing Bootcamp 2020
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!
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