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![Image for E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191114-infographic-lg.jpg)
E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.
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![Image for Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191114-podcast-jeremy-miller-lg.jpg)
Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
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The Next Decade of E-Commerce: A Shift From Intent to DiscoveryFor 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.
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Three Off-Site Tactics That Seriously Boost SEO TrafficAlong with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.
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How Much Work Actually Gets Done at Work?Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.
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Marketing With Video Online Forum
Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard.
Using Social Listening in Your Content Strategy
One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.
Got an App? Keep Them Tapping!
The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.
The Art of Converting Webinar Leads Into Pipeline and Revenue
The best webinars not only generate great leads but they also help turn those names into customers. Join us to learn tips and best practices for finding your best webinar leads, more effectively engaging with them, and ultimately converting them into new business. Sponsored by ON24.
How to Report on Marketing ROI With Confidence
If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.
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