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New Resources You May Like
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How COVID-19 Is Affecting Media Consumption and Online BehaviorSome 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
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How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for ItAs marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that will result in ROI similar to events'. Here's how to get buy-in and approval to fill the void created by the pandemic.
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![Image for How Bad Data Hurts B2B Companies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200407-infographic-lg.jpg)
How Bad Data Hurts B2B Companies [Infographic]In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue. Bad data can destroy that entire process.
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Your Customer Offboarding Process Should Be Just as Good as Your Onboarding ProcessNo matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know.
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![Image for Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200402-infographic-lg.jpg)
Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.
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Upcoming Marketing Events
Email Marketing Friday Forum
The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.
Agile Marketing 201: Creating Persistent Teams
In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.
Marketing Analytics: Better Questions = Better ROI
When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.
How to Bring Physical Events Into the Digital World
At a time when in-person events are simply not an option, creating engaging digital experiences has never been more important. Even if you've already scheduled physical events, you can still deliver them successfully by bringing them into the digital world. Sponsored by ON24.
Marketing Writing Bootcamp 2020
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!
Go ahead. Be wildly successful.
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