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B2B Marketing Events

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Measuring What Matters: Use Data for Effective Marketing

January 15, 2025 — 12:00 PM ET

There are secrets hiding in your metrics—but many marketers and small teams don't know what they are! Discover how to make data-driven decisions that support business goals in this 4-part mini-workshop with Katie Robbert and Christopher S. Penn.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Hamlet Azarian | Article

How to Use Generative AI for Personalized B2B Outreach

January 9, 2025

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Ann Handley | Article

What's In/What's Out in 2025: The Marketer's Version

January 8, 2025

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Rebecca Homkes | Article

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

January 7, 2025

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

TJ Waldorf | Article

AI's Impact on Product-Content Orchestration in B2B Marketing

December 19, 2024

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Keith Turco | Article

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

December 18, 2024

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Maria Fintanidou | Article

Five Ways to Unleash the Power of AI in B2B Email Marketing

December 17, 2024

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

April Boswell | Article

How Marketing Data Validation Is the Key to Successful Campaigns

December 12, 2024

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Chad S. White | Article

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

December 11, 2024

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

Roland Deal | Article

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

December 10, 2024

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

Asaf Greiner | Article

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

December 5, 2024

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

What's In/What's Out in 2025: The Marketer's Version

January 8, 2025 — 10:00 AM ET

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.