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Text Marketing: 2020's Digital DisruptorAs text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
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10 of the Best Marketing Analytics Tools to Try in 2020You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
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![Image for Nine Creative Trends to Watch in 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200122-chart-lg.jpg)
Nine Creative Trends to Watch in 2020 [Infographic]You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.
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The Top Content Marketing-Related Search Queries and HashtagsWhich terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
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![Image for Seven Social Media Content Trends for 2020 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200121-infographic-lg.jpg)
Seven Social Media Content Trends for 2020 and Beyond [Infographic]If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
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Upcoming Marketing Events
Using Email Security for Deliverability and Opens
Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.
How to Close More Deals With Competitive Intel
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
A Demo of Kompyte's Competitive Intelligence Platform
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
Competitive Analysis Friday Forum
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
Data Science 101 for Marketers: From Data to Insights
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by T/K.
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