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Today, I'd like to:
New Resources You May Like
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Top 4 Reasons SMBs Should Use Paid SearchPaid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?
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![Image for The Top Influencers on Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190523-charts-lg.jpg)
The Top Influencers on Pinterest [Infographic]What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?
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![Image for Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190523-podcast-samantha-stone-lg.jpg)
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.
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How to Use Social Media for Sales ResearchSellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.
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Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing InsteadAre you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.
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Marketing Writing Bootcamp 2019
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Content Marketing Online Forum
Do you ever wish you had a secret content-marketing sauce? If only you could create the most valuable, personalized content at scale. Join us for the scoop on the latest neuroscience of marketing, integrated content strategies, and more. Sponsored by Uberflip.
Using Automation for Spectacular B2B Campaigns
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Account-Based Marketing Online Forum
Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM segmentation, personalization, and more.
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