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    The Psychology of Status Purchases [Infographic]

    Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.

Master the 6 Elements of Campaign Marketing

Upcoming Marketing Events

  • Agile Project Management for Marketers

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • Storytelling Summit for Marketers

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our 2019 Storytelling Summit for Marketers (live keynotes September 10, 17, and 24) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Marketing ASAP: Your Guide to Simple, Sustainable Marketing Success

    The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.

  • MarketingProfs B2B Forum 2019

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.

  • Marketing With Video Online Forum

    Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.

Go ahead. Be wildly successful.
(Or keep procrastinating by "organizing" your inbox. Up to you.)

I'm going to preach #mpb2b on the top of a mountain to everyone. Fantastic conference.
—Insurance Industry Marketer