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New Resources You May Like
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Do Employees Get the Brand Story Right?Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.
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![Image for The Digital Marketer's Omnichannel Struggle Is Real [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190716-infographic-lg.jpg)
The Digital Marketer's Omnichannel Struggle Is Real [Infographic]Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
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The How and Why of Experiential Marketing: 7 Tips to Do It RightExperiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
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Five Challenges Standing in the Way of Email Marketing ROIDone right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?
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![Image for Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190711-podcast-jeremiah-owyang-lg.jpg)
Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.
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