Content From the Most Trusted Voices in B2B Marketing
Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
September 16, 2021The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
Reimagining B2B Customer Experience: A Post-Pandemic Path Forward
September 15, 2021As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.
How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions
September 15, 2021Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
September 14, 2021Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.
Outcomes Are In: Why Outcome-Based Marketing Is So Successful
September 9, 2021Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.
![How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]](https://i.marketingprofs.com/assets/images/authors/adam-riggs.jpg)
How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]
September 8, 2021Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.
How to Build an Effective B2B Customer Retention Plan
September 8, 2021Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.
How to Make Your Brand's Storytelling More Compelling
September 7, 2021Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
September 2, 2021Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.
The Target CPA Hype Is Real: A Checklist for Marketers
September 1, 2021Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.
