LEARN ANN HANDLEY'S SECRETS TO WRITING SUCCESS... AND BECOME A MARKETINGPROFS' CERTIFIED MARKETING WRITER

Thanks for registering for MarketingProfs' Everybody Writes workshop and Certified Marketing Writer program at B2B Forum Online on April 19, 2022. Log in now to access your workshop materials and instructions.

About this workshop:
In our content-driven world, everybody writes—especially marketers! Emails, blog posts, tweets, Facebook updates, and PowerPoint presentations all count as writing. But even the savviest of marketers and writers could use a hand every once in a while. After all, writing is a skill that only gets better with practice, persistence, and constant use.

Join seasoned UX writer and workshop facilitator Heather Robson for this workshop focused on audience-centric writing, based on Ann Handley's best-selling book Everybody Writes. You'll learn how to...

• use Ann Handley's 12-step Writing GPS to enhance the quality of your marketing writing
• develop "pathological empathy" and create content that resonates with your audience
• adopt a brand voice for your writing and adjust the tone for different contexts
• organize your writing based on topic and audience
• write attention-getting headlines that stop the scroll

...and much more. Plus, with the companion e-learning, you'll dive deeper into persuasion, storytelling, inclusive writing, and proven tips and tricks to further improve your writing skills.

About MarketingProfs Certification:
Earn a writing credential that'll prove your prowess: become a MarketingProfs Certified Marketing Writer. By registering for our Everybody Writes workshop, you've already taken the first step. To become certified, simply attend the LIVE workshop, complete the companion e-learning materials, and pass the certification exam.