WELCOME TO THE WONDERFUL WORLD OF DEMAND GENERATION AUTOMATION!

Thanks for registering for MarketingProfs' Attract, Nurture, Sell: Demand Generation workshop and new Demand Generation Marketer I Certification program. We're excited to see you onsite in Boston on October 12, 2022, for B2B Forum workshop day.

Log in now to access your companion e-learning, workshop materials, and other important details.

ABOUT THIS WORKSHOP
Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them doesn't require magic—just good science!

With behavioral psychology-based evidence, real-life examples, and hands-on activities, you'll learn how to trigger the desired action at each step of your marketing and sales relationship. You'll gain insights into the buyer's purchase formula, the four stages of lifecycle marketing, and planning effective and profitable automation. This live, interactive workshop from MarketingProfs—facilitated by award-winning marketer and bestselling author Kenda Macdonald— will help you decode your buyers' brains so you can create your best demand gen programs ever.

Plus, only workshop attendees are eligible to earn MarketingProfs' newest certification—Demand Generation Marketer I. Simply join us for the live, in-person workshop, complete the companion e-learning, and pass the 50-question certification exam.

In this workshop, you'll learn:

• How to combine marketing automation, buyer psychology, and content for demand generation success
• How to identify and use the right type of content so you can attract, nurture, and sell to prospects and customers
• How and why lead magnets work for you
• Three types of nurture campaigns
• How to turn an offer into a sale
• Selling after the sale
• The right KPIs to track and how to set up a demand generation dashboard

What's Included:

• Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
• Companion e-learning designed to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and important learnings
• A quick-reference job aid, so key takeaways are at the ready

Sorry, the slides for this workshop are not included as a takeaway.

ABOUT MARKETINGPROFS CERTIFICATION
Earn a demand generation marketing credential that'll prove your prowess: MarketingProfs' Demand Generation Marketer I Certification. By registering for our Attract, Nurture, Sell: Demand Generation workshop, you've already taken the first step. To become certified, simply attend the live Attract, Nurture, Sell: Demand Generation workshop, complete the companion e-learning materials, and pass the 50-question certification exam within 60 days of the workshop.