MAKE YOUR CUSTOMERS SWOON
The process of journey mapping is powerful.
It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint.
With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process. After you've completed all of the lessons, you'll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric.
COMPLETE THE LESSONS LIVE
Join our live Watch Parties. Your instructor, Jeannie Walters, will be there to answer your questions as you work your way through the lessons. Each session is live from 1:00–2:00pm ET.
- Lessons 1-2 | Wednesday, December 8, 2021
- Lessons 3-5 | Friday, December 10, 2021
- Lessons 6-10 | Wednesday, December 15, 2021
You do not need to attend all of the watch parties to complete the Master Class. All of the sessions will also be on-demand for you to finish at your leisure.
Master Classes are designed to give you the very best online learning experience with:
- Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
- Comprehensive step-by-step instruction (exactly what you need: no more, no less)
- Bite-sized lessons so you can stop and start on your schedule
- High quality audio (because there's nothing more distracting than echoes!), crisp video, and stellar graphics
- A certificate of completion to proudly showcase to your boss (or future boss) that you've mastered marketing strategy