REV UP YOUR DEMAND GEN CAMPAIGNS WITH BEHAVIORAL PSYCHOLOGY

If you're looking for practical instruction on how to implement your demand gen programs—based on science and with real-life B2B examples—then you won't want to miss this MarketingProfs Master Class.

Join Kenda as she demystifies what's going on in the brain of your buyers along their journey to purchase. She'll show you how to use this knowledge to inform your demand strategy and build programs and content (in your automation platform) that engage your prospects and lead them to buy.

Note: The lessons are platform agnostic (and most automation tools have similar features). But instructor Kenda Macdonald uses HubSpot, so bonus if you're looking for some extra HubSpot how-tos!

You have multiple ways to complete the lessons and earn your certificate of completion:

  1. Attend all of the Watch Parties
  2. Attend some Watch Parties and complete the rest of the lessons on-demand
  3. Watch all of the lessons on-demand (after their Watch Parties) when it works for you
  • Kenda Macdonald
    Kickoff Watch Party with Kenda Macdonald
    September 14 at 2pm ET
  • Additional Watch Party events
    Weekly on Wednesday and Friday at 12pm ET
    September 17 to October 1 (subject to change)

Master Classes are designed to give you the very best online learning experience with:

  • Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way 
  • Comprehensive step-by-step instruction (exactly what you need: no more, no less) 
  • Bite-sized lessons so you can stop and start on your schedule 
  • High quality audio (because there's nothing more distracting than echoes!), crisp video, and stellar graphics
  • A certificate of completion to proudly showcase to your boss (or future boss) that you've mastered marketing strategy

WHAT YOU'LL LEARN

The Master Class lessons are broken down into bite-sized chunks (10–30 minutes each) to make learning and retaining what you learn easy.

OUR EXPERT

Kenda Macdonald
YOUR INSTRUCTOR: Kenda Macdonald

Kenda Macdonald is a forensic psychology major, the founder of Automation Ninjas, the UK's leading behavioral automation agency, and the MarketingProfs Demand Generation Consulting practice lead. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book: Hack The Buyer Brain.

TWO WAYS TO GET ACCESS TO THIS MASTER CLASS

PRO subscribers: Sign in to register for free.
Buy Master Class
For just $495 to get
  • Access to live Watch Parties with Q&A
  • On-demand access to all of the lessons for one year
  • Certificate of completion once you've finished all the lessons
Go PRO
For just $595 to get
  • Unlimited access to all MarketingProfs Master Classes, Bootcamps, Backstage webinars, and courses for an entire year
  • A ticket to B2B Forum online
  • Membership in our PRO Facebook community

Questions?

Email us at support@marketingprofs.com.