BRANDING IS MORE IMPORTANT THAN EVER
With the rise of digital media, you'd think it'd be easier than ever to be heard. Yet, most messages—especially marketing messages—fail to cut through the clutter in our crowded, distracted world.
To stand out today, you have to start with a powerful brand. But the rules of brand building have changed.
Join us to discover the seven dynamics of branding today: meaning, structure, story, content, community, clarity, and experience. You'll learn how to use them to build a brand (or refresh a current brand) that stands out, both online and off.
You have multiple ways to complete the lessons and earn your certificate of completion:
- Attend all of the Watch Parties
- Attend some Watch Parties and complete the rest of the lessons on-demand
- Watch all of the lessons on-demand (starting July 13) when it works for you
Kickoff Watch Party with Nick Westergaard
July 13 at 2pm ET
Additional Watch Party events
Weekly on Wednesday and Friday at 12pm ET
July 16 to July 23 (subject to change)
Master Classes are designed to give you the very best online learning experience with:
- Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
- Comprehensive step-by-step instruction (exactly what you need: no more, no less)
- Bite-sized lessons so you can stop and start on your schedule
- High quality audio (because there's nothing more distracting than echoes!), crisp video, and stellar graphics
- A certificate of completion to proudly showcase to your boss (or future boss) that you've mastered marketing strategy