Session 1

Make Your Emails Stand Out: Relevance Is the New Cool

with Jessica Best

What moves the B2B needle and gets people to take action from your email? In this clip from her opening keynote, Jessica Best answers this question. Discover where to focus your email efforts so your messages are relevant to readers and lead to sales.

Session 2

Rising to the Challenge of B2B Deliverability

with Laura Atkins

It's no longer safe to assume your email KPIs reflect human interaction, warns Laura Atkins. Today's non-human interactions are common at email hosting providers—making the accurate measurement of your email performance more important than ever.

Session 3

B2B Email Design Trends 2025: What's Working (and Why)

with Logan Sandrock Baird

Don't let a "wall of text" in an email prevent readers from getting your message. In this clip, Logan Sandrock Baird reveals an easy design trick to separate your text blocks, set ideas apart from one another, and gently invite readers into the copy.

Session 4

Write Better Emails

with Dayana Kibilds

Fact is, most emails aren't read—they're scanned. So use this to your advantage! Dayana Kibilds shares the two reading patterns most people use when scanning an email so you can put your most important information in a place they're sure to see.

Session 5

Email A/B Testing Demystified: How to Run Tests That Drive Real Results

with Kath Pay

Think you've A/B tested everything you can in your emails? In this clip, Kath Pay shines a light on cognitive biases. When you experiment with these psychological motivations, you'll find endless ways to test your message and calls to action.

Session 6

The 7 Most Common B2B Newsletter Mistakes (And How to Avoid Them)

with Sean Blanda

What's the purpose of a B2B newsletter? In this clip, Sean Blanda covers the essential role your company's email newsletter plays in the buyer journey. And the higher your solution's price tag, says Sean, the more important it is to get this right.

Session 7

Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

with Michael Barber

Inactive subscribers dragging down your email list's performance? Michael Barber to the rescue! In this clip, Michael reveals the timeline and templates you can use to reengage email subscribers so you maintain a healthy list of engaged readers.

Session 8

Email Mapping and Segmentation for B2B Success

with Stephanie Ristow

Session 9

Mastering Email Automation for Scalable Growth

with Naomi West

Session 10

B2B Email Marketing Benchmarks and How to Use Them

Chad S. White