Session 1
Make Your Emails Stand Out: Relevance Is the New Cool
with Jessica Best
What moves the B2B needle and gets people to take action from your email? In her opening keynote from MEME, Jessica Best answers this question. Discover where to focus your email efforts so your messages are relevant to readers and lead to sales.
Session 2
Rising to the Challenge of B2B Deliverability
with Laura Atkins
Laura Atkins uncovers the challenges B2B marketers face with email marketing, from deliverability to metrics to images and more. With Laura's insights, you can improve your email delivery and tracking so you're no longer working in the dark.
Session 3
B2B Email Design Trends 2025: What's Working (and Why)
with Logan Sandrock Baird
Don't let a "wall of text" in an email prevent readers from getting your message. In this clip, Logan Sandrock Baird reveals an easy design trick to separate your text blocks, set ideas apart from one another, and gently invite readers into the copy.
Session 4
Write Better Emails
with Dayana Kibilds
Fact is, most emails aren't read—they're scanned. So use this to your advantage! Dayana Kibilds shares the two reading patterns most people use when scanning an email so you can put your most important information in a place they're sure to see.
Session 5
Email A/B Testing Demystified: How to Run Tests That Drive Real Results
with Kath Pay
Think you've tested everything you can in your emails? In this clip, Kath Pay shines a new light on A/B testing, identifying over 180 ways to find the "psychological motivations" that resonate best with your audience and get them to take action.
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Register Now! Register Now—Free for PRO!Session 6
The 7 Most Common B2B Newsletter Mistakes (And How to Avoid Them)
with Sean Blanda
Video available after July 2
Session 7
Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns
with Michael Barber
Video available after July 9
Session 8
Email Mapping and Segmentation for B2B Success
with Stephanie Ristow
Video available after July 16
Session 9
Mastering Email Automation for Scalable Growth
with Naomi West
Video available after July 23
Session 10
B2B Email Marketing Benchmarks and How to Use Them
Chad S. White