Session 1

Make Your Emails Stand Out: Relevance Is the New Cool

with Jessica Best

What moves the B2B needle and gets people to take action from your email? In her opening keynote from MEME, Jessica Best answers this question. Discover where to focus your email efforts so your messages are relevant to readers and lead to sales.

Session 2

Rising to the Challenge of B2B Deliverability

with Laura Atkins

Laura Atkins uncovers the challenges B2B marketers face with email marketing, from deliverability to metrics to images and more. With Laura's insights, you can improve your email delivery and tracking so you're no longer working in the dark.

Session 3

B2B Email Design Trends 2025: What's Working (and Why)

with Logan Sandrock Baird

Don't let a "wall of text" in an email prevent readers from getting your message. In this clip, Logan Sandrock Baird reveals an easy design trick to separate your text blocks, set ideas apart from one another, and gently invite readers into the copy.

Session 4

Write Better Emails

with Dayana Kibilds

Fact is, most emails aren't read—they're scanned. So use this to your advantage! Dayana Kibilds shares the two reading patterns most people use when scanning an email so you can put your most important information in a place they're sure to see.

Session 5

Email A/B Testing Demystified: How to Run Tests That Drive Real Results

with Kath Pay

Think you've tested everything you can in your emails? In this clip, Kath Pay shines a new light on A/B testing, identifying over 180 ways to find the "psychological motivations" that resonate best with your audience and get them to take action.

Session 6

The 7 Most Common B2B Newsletter Mistakes (And How to Avoid Them)

with Sean Blanda

Session 7

Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

with Michael Barber

Session 8

Email Mapping and Segmentation for B2B Success

with Stephanie Ristow

Session 9

Mastering Email Automation for Scalable Growth

with Naomi West

Session 10

B2B Email Marketing Benchmarks and How to Use Them

Chad S. White