Your New Email
Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials
on this page.
We can't wait to hear what you'll do with them!
Session 1
Make Your Emails Stand Out: Relevance Is the New Cool
with Jessica Best
How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.
FREE BONUS CONTENT
Email Marketing Measurement and Analysis
with Katie Robbert and Christopher S. Penn
Email data may not be as reliable as it once was—but it still has valuable secrets to share. Email insights can show you the valuable, actionable next steps to achieve your business goals—whether increasing your leads, making sales, raising awareness, or other business goals.
This special on-demand bonus session and companion worksheet, presented originally as part of the MarketingProfs Working Webinar Series, "Measuring What Matters: Use Data for Effective Marketing," will help you make sense of the data you have. You'll...
- Review key email marketing metrics (open rate, click-through rate, conversion rate, etc.) so you can decide what to measure based on business goals
- Learn basic email data analysis techniques and efficient ways to interpret results
- Analyze a sample email performance report to measure the success of a campaign
Katie Robbert
CEO | Trust Insights
Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, "no mistakes" data.
Christopher S. Penn
Chief Data Scientist | Trust Insights
Chris is a recognized thought leader, best-selling author, and keynote speaker who has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning.
This BONUS session will be available on May 28.
