Your New Email
Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials
on this page.
We can't wait to hear what you'll do with them!
Session 1
Make Your Emails Stand Out: Relevance Is the New Cool
with Jessica Best
How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.
Session 2
Rising to the Challenge of B2B Deliverability
with Laura Atkins
While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.
Session 3
B2B Email Design Trends 2025: What's Working (and Why)
with Logan Sandrock Baird
Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.
Session 4
Write Better Emails
with Dayana Kibilds
Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.
Session 5
Email A/B Testing Demystified: How to Run Tests That Drive Real Results
with Kath Pay
Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.
Session 6
The 7 Most Common B2B Newsletter Mistakes (And How to Avoid Them)
with Sean Blanda
Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.
Session 7
Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns
with Michael Barber
Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.
Session 8
Email Mapping and Segmentation for B2B Success
with Stephanie Ristow
Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.
FREE BONUS CONTENT
Email Marketing Measurement and Analysis
with Katie Robbert and Christopher S. Penn
Email data may not be as reliable as it once was—but it still has valuable secrets to share. Email insights can show you the valuable, actionable next steps to achieve your business goals—whether increasing your leads, making sales, raising awareness, or other business goals.
This special on-demand bonus session and companion worksheet, presented originally as part of the MarketingProfs Working Webinar Series, "Measuring What Matters: Use Data for Effective Marketing," will help you make sense of the data you have. You'll...
- Review key email marketing metrics (open rate, click-through rate, conversion rate, etc.) so you can decide what to measure based on business goals
- Learn basic email data analysis techniques and efficient ways to interpret results
- Analyze a sample email performance report to measure the success of a campaign
Katie Robbert
CEO | Trust Insights
Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, "no mistakes" data.
Christopher S. Penn
Chief Data Scientist | Trust Insights
Chris is a recognized thought leader, best-selling author, and keynote speaker who has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning.
This BONUS session will be available on May 28.
