AI for B2B Content and Lead Generation | MarketingProfs B2B Forum Workshop

AI for B2B Content and Lead Generation

A MarketingProfs workshop with instructor Andy Crestodina

November 12, 2024 | 9:00am – 3:30pm ET
Omni Boston Seaport | Marquee

Hi there!

Thank you for registering for the AI for B2B Content and Lead Generation workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you!

This is a full-participation workshop, so get ready to get actively involved in exercises, group activities, and conversation (we think it's the best way to learn). Check out the latest description if you want a refresher on what this workshop covers.

But first things first: you need to log in with the email you used when registering to access important details about your workshop and find the digital workbook.

Log in to your MarketingProfs account to access your workshop materials.

Are you excited? Because we're excited.

Whether you're still packing for Boston or already on-site at the Omni—welcome!

Here are some need-to-knows to make your #MPB2B workshop a ridiculously awesome experience.

Need Help?

Questions? Concerns? Contact us at support@marketingprofs.com. Or, if you're already on the ground in Boston, swing by the event Help Desk starting at 7:00am on workshop day.

What to Bring

So you're ready for a day full of hands-on activities, Andy asks that you bring your laptop to the workshop room.

Also, you'll need an AI large language model (LLM) chatbot account. Andy uses the latest paid version of ChatGPT, but Claude, Gemini, and Microsoft Copilot work similarly.

Please review your LLM license and what is included in your plan. The free versions of these tools often limit the number of requests you can make or the length of your conversations. Andy's packed this workshop with tons of exercises, and we'd hate for you to miss out on participating in real-time because you reached your plan limit.

Location

AI for B2B Content and Lead Generation takes place in Marquee on floor 2. Please check the app for a map or ask a member of the event staff for directions.

You can find all workshop meals and refreshment breaks in the Ensemble Foyer on floor 2.

Agenda for November 12

  • 7:00am – 7:00pm | Registration and Badge Pick-Up
  • 7:30am – 9:00am | Breakfast
  • 9:00am – 10:30am | Workshop
  • 10:30am – 11:00am | Refreshment Break
  • 10:45am – 12:00pm | Workshop
  • 12:00pm – 1:00pm | Lunch
  • 1:00pm – 2:30pm | Workshop
  • 2:30pm – 3:00pm | Refreshment Break
  • 3:00pm – 3:30pm | Workshop

Your Instructor

Headshot of Andy Crestodina

Andy Crestodina

Cofounder & CMO | Orbit Media

Andy is the co-founder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Downloads

Download Workbook

You'll also receive a physical copy of your workbook in your workshop room.