B2B Storytelling: How to Differentiate by Owning an Influential Idea That Moves the Market
A MarketingProfs workshop with instructor Jay Acunzo
November 12, 2024 | 9:00am – 3:30pm ET
Omni Boston Seaport | Ensemble E
Hi there!
Thank you for registering for the B2B Storytelling: How to Differentiate by Owning an Influential Idea That Moves the Market workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you!
This is a full-participation workshop, so get ready to get actively involved in exercises, group activities, and conversation (we think it's the best way to learn). Check out the latest description if you want a refresher on what this workshop covers.
But first things first: you need to log in with the email you used when registering to access important details about your workshop and find the digital workbook.
Log in to your MarketingProfs account to access your workshop materials.
Are you excited? Because we're excited.
Whether you're still packing for Boston or already on-site at the Omni—welcome!
Here are some need-to-knows to make your #MPB2B workshop a ridiculously awesome experience.
Need Help?
Questions? Concerns? Contact us at support@marketingprofs.com. Or, if you're already on the ground in Boston, swing by the event Help Desk starting at 7:00am on workshop day.
What to Bring
Jay asks that you bring your laptop with you. Don't forget a pen to take notes in your workbook.
Location
B2B Storytelling takes place in Ensemble E on floor 2. Please check the app for a map or ask a member of the event staff for directions.
You can find all workshop meals and refreshment breaks in the Ensemble Foyer on floor 2.
Agenda for November 12
- 7:00am – 7:00pm | Registration and Badge Pick-Up
- 7:30am – 9:00am | Breakfast
- 9:00am – 10:30am | Workshop
- 10:30am – 11:00am | Refreshment Break
- 10:45am – 12:00pm | Workshop
- 12:00pm – 1:00pm | Lunch
- 1:00pm – 2:30pm | Workshop
- 2:30pm – 3:00pm | Refreshment Break
- 3:00pm – 3:30pm | Workshop
Your Instructor
Jay Acunzo
Cofounder | Creator Kitchen
Podcaster | How Stories Happen
Author | Break the Wheel
Jay's on a mission to help others make what matters. He's the cofounder of the Creator Kitchen, where content marketers learn to become effective storytellers, and he's held media and marketing roles at ESPN, HubSpot, Google, a tiny startup, and a top-tier VC firm. When he's not working behind the scenes as a creative coach with experts, entrepreneurs, and marketers, Jay writes books, gives speeches, and hosts the popular podcast How Stories Happen. His grandest aspiration and probably delusion is to become the Anthony Bourdain of the online creator space.
Downloads
You'll also receive a physical copy of your workbook in your workshop room.