WELCOME TO MEASUREMENT AND ANALYTICS!
Thanks for registering for MarketingProfs' Marketing Measurement and Analytics workshop. We're excited to see you onsite in Boston on October 12, 2022, for B2B Forum workshop day.

Log in now to access your companion e-learning, workshop materials, and other important details.

ABOUT THIS WORKSHOP
As marketers, we want few things more than proof that what we're doing is working. And yet, we struggle mightily with even the basics of effective B2B marketing measurement.

In this workshop led by TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher S. Penn, you'll tackle measurement head-on using the scientific method. When used properly, you'll amplify the effects of what's working, leave behind what isn't working, and most importantly, be able to tell the difference between the two.

You'll learn:

• How the scientific method applies to B2B marketing
• Why measurement breaks down so much for B2B marketers
• What steps to take to ensure your marketing measurement is providing good data
• How to build an action plan to realign your measurement strategy with best practices

What's Included:

• Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
• Companion e-learning designed to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and important learnings
• A quick-reference job aid, so key takeaways are at the ready

Sorry, the slides for this workshop are not included as a takeaway.