LET ME TELL YOU A STORY...
Thanks for registering for MarketingProfs' The Math (and Magic!) of Story workshop. We're excited to see you onsite in Boston on October 12, 2022, for B2B Forum workshop day.

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ABOUT THIS WORKSHOP
I know, it doesn't add up, does it? Math + storytelling. Like oil + water. But there are logical sequences in storytelling. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. In this workshop, we'll explore the timeless magic that creates compelling stories, plus we'll discover vaults of secret knowledge hidden in your own experience that will help you bring forth stories worth telling, worth reading, and worth hearing

You'll learn:

• The secret spell (your Expecto Patronum) hidden inside every successful story (and how to make it compute for your audience)
• How to take one story and proliferate multiple stories with the power of perspective
• How to match every story to each unique selling situation
• How B2B can meet the world's hunger for purpose, authenticity, and meaning (and how to bring forth these elements in your stories)
• Tweaks and tips to make your magic incantations crackle with life!

What's Included:

• Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
• Companion e-learning designed to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and important learnings
• A quick-reference job aid, so key takeaways are at the ready

Sorry, the slides for this workshop are not included as a takeaway.