WELCOME!

Thanks for registering for MarketingProfs' Digital Brand Activation workshop at B2B Forum Online on April 21, 2022.

Once the Zoom room is open on workshop day, you'll see a JOIN button to the right.

Check out the Agenda tab for a full breakdown of the day's activities and the Materials tab to access your companion e-learning (which you can jump into right away) and download your workbook (starting 24 hours prior to workshop kickoff).

This is a full-participation workshop, not a passive webinar, so get ready to get actively involved in the exercises and conversation (we think it's the best way to learn). But that also means there are a few things you'll need to do to prepare to have the very best day ever:

GENERAL PREPARATIONS

1. Be there or be square—This is a live workshop. A recording will not be available for on-demand viewing, so showing up, paying attention, and taking notes in the moment is key.
2. Use your real name—When you log into Zoom and join the workshop room, please be sure to display your real name. First name or preferred nickname is fine so long as we can clearly identify and call on you during exercises and sharing.
3. Get mic and camera ready—Be prepared to turn on your mic and video if you're called on to share what you did in an exercise, discuss a point, or ask a question. We don't care if you're in your jammies (we fully support comfort), we just want to see your smiling face when we chat.
4. Claim your certificate of completion—Need to show proof that you completed this workshop? Everyone who attends this workshop will receive an officially-official certificate of completion. But there's a (confirmation) catch: during the final 15 minutes of the live workshop, we'll post a list you'll use to confirm that you really did show up. That's the only way to trigger your certificate, so don't miss out.

TECH CHECK

1. Test your computer—We use a Zoom meeting room to run our workshops. If you don't use Zoom regularly, be sure to download and install the desktop app and run through the quick diagnostic test to ensure that you can access all the needed platform features and you're ready to go.
2. Find a headset (and a mic)—Have we mentioned already that this is a full-participation event? (Just kidding; of course we have.) We recommend a USB or wired headset with a built-in mic to maintain great sound and keep the two-way communication open the whole way through. If you choose to use wireless headphones, be sure they are fully charged so you don't miss a thing.
3. Plug in an Ethernet cable—If you have access to a hard-wired internet connection, use it. It's the best way to guarantee a consistent connection for five hours.
4. Fly solo—It should go without saying, but if you and your marketing bestie are participating from the same location, you'll each need your own machine with your own audio and video at all times.
5. Show up early—Even Zoom veterans can experience audio and video issues (we know; we've been there). Please arrive up to 20 minutes before we start to check your settings, confirm your equipment and Zoom are playing nice, and you're able to see, hear, and be heard. We're here to help, but we don't want to take up any more of the scheduled workshop time with troubleshooting than necessary.

DIY TROUBLESHOOTING
Having trouble connecting—or staying connected—to Zoom?

1. Confirm that you're on an active Internet connection.
2. If you're using the Zoom web app, confirm that you're using a supported browser and clear the browser cache. Better yet, install the desktop app.
3. Turn off other bandwidth-hungry programs like email, browser windows, or video players.
4. If your Wi-Fi is temperamental, use a hard-wired connection. If you're using a hard-wired connection, turn off your Wi-Fi beacon.
5. Try connecting from another computer.

1. Confirm that your speakers are on and adjust your volume.
2. If you're using the Zoom web app, try refreshing your browser. If that doesn't work. Close your browser and restart.

1. Make sure your microphone isn't muted—both in the app and on your physical device.
2. Navigate to your computer's Control Panel and select the proper microphone.