CREATE AN AMAZING CUSTOMER EXPERIENCE—STARTING WITH YOUR CONTENT

Thanks for registering for MarketingProfs' Content for Customer Experience workshop at B2B Forum Online on April 20, 2022. Log in now to access your workshop materials and instructions.

About this workshop:
Your customers have a problem. And they're going to research different solutions before ever talking with a sales team—yours or anyone else's. It's during this research phase that they'll decide if your company can solve that problem. Does your content speak to their concerns, answer their questions, and move your customers from "curious" to "converted?"

CX expert Jeannie Walters wants you to build a great experience for your customers—starting with your content. During this hands-on, interactive workshop, you'll learn how to...

• use CX to help your customers define their own self-serve journey
• create a content strategy that converts researchers into loyal customers
• identify and prioritize the content your visitors want to see
• use 'micromapping' to address unique inquiries and get customers unstuck
• leverage community "peer sharing" to quickly build useful content
• evaluate and act on customer feedback

...and much more. Plus, with the companion e-learning—Customer Journey Maps for Marketers—you'll learn how to assemble an actionable CJM to guide your content efforts and help you reach your business goals.