Your New Writing Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!
Session 1
Authentic Storytelling With AI: Balancing Efficiency and Creativity
with Pam Didner
B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.
Session 2
Responsible Use of AI in Persona Development
with Phoenix Harvey
Can we trust what AI tells us about our customers? Join Phoenix to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.
Coming soon!
Check back after October 15
Session 3
How to Use AI to Personalize Customer Marketing at Scale
with Erika Heald
Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.
Coming soon!
Check back after October 22
Session 4
AI Writing Workflows That Save Hours
with Ed Gandia
Start using AI as a reliable part of your content creation process. Ed zeros in on the writing phases where AI can make an immediate difference. You'll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.
Coming soon!
Check back after October 29
Session 5
Beyond Keywords: B2B Writing for Generative AI & GEO
with Janet Driscoll Miller
Search is rapidly evolving, and traditional SEO is no longer enough. Janet Driscoll Miller reveals how to write content that not only ranks but resonates with AI-powered search engines and human decision-makers. Establish your brand as a trusted resource in the age of generative engine optimization (GEO) and AI-driven insights.
Coming soon!
Check back after November 5
Session 6
Valuable Friction: How B2B Marketing Writers Create Competitive Advantage in an AI World
with Robert Rose
Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.
Coming soon!
Check back after November 12