Session 1

Authentic Storytelling With AI: Balancing Efficiency and Creativity

with Pam Didner

How do you use AI? In this clip from MWB:AI's opening keynote, Ann Handley and Pam Didner discuss audience insights from the session's live chat. Are you using AI to replace yourself? Or do you have a plan to ensure your company invests in your AI skills?

Session 2

Responsible Use of AI in Persona Development

with Phoenix Harvey

Your clients want authenticity from you, but are your buyer personas an authentic representation of those clients? In this clip, Phoenix Harvey discusses how to assess the authenticity of your buyer personas—and which methods humans vs. AI perform best.

Session 3

How to Use AI to Personalize Customer Marketing at Scale

with Erika Heald

Content is like a cake. And personalized content at scale requires a "content recipe" that produces consistently good results, says Erika Heald. In this clip, Erika describes how to create your content recipe so your AI's output is consistently on-brand.

Session 4

AI Writing Workflows That Save Hours

with Ed Gandia

B2B marketing writing can be split into 7 different phases, says Ed Gandia, giving you a clear understanding of what's required at each step. In this clip, Ed explains the steps and identifies the 4 where AI can give you the quickest wins in your marketing.

Session 5

Beyond Keywords: B2B Writing for Generative AI & GEO

with Janet Driscoll Miller

Want your brand featured in Google's AI Overviews? Time to apply Generative Engine Optimization (GEO). In this clip, Janet Driscoll Miller reveals how to get a quick win with GEO, increasing the odds of specific content being featured by Google's AI.

Session 6

Valuable Friction: How B2B Marketing Writers Create Competitive Advantage in an AI World

with Robert Rose