Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Wednesday, January 14, 2026
|
👋 Hello, Marketer!
|
|
I had an eye exam the other day, and I don't know why it tickles me so much that they still use the same images to test your vision that they used when I was a kid, but it sure does. Why is it so comforting to see that sweet little farmhouse, or that hot air balloon rising up over the road?
|
|
—Bri Krantz | MarketingProfs Director of Content
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Marketing to Machines: The New Funnel for an AI-Driven Buyer
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.
Read more ➔
|
|
COMMUNITY | TESTIMONIAL
What brought you to #MPB2B?
"You can talk to speakers more and get to know the other attendees... I work remote and this is one of the only times of the year I get to see and connect with other marketers. It does a lot to get me through all of the quiet time working with just me and my job."
—Anonymous B2B Forum 2025 attendee. 2026 tickets available now
|
|
|
|
RESEARCH
|
|
The Use of Unapproved AI Tools by Employees
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.
Check out the study findings ➔
|
|
|
FRIDAY FORUM
|
|
Content Marketing Friday Forum
More outreach isn't always the answer. The right messaging should attract your ideal B2B prospects and buyers. Join our Content Marketing Friday Forum to hear three experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to act.
Reserve your spot ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
B2B Marketers, the Customer Journey, and Sales
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Address Your Customers' Hesitations
Customer journey mapping helps marketers understand what brought customers to you, what motivates them, and how your organization can address their desires and hesitations. Discover how a customer journey map brings empathy and understanding to your customers with Customer Journey Maps for Marketers: Understand and Exceed Expectations, a Master Class hosted by Jeannie Walters, CCXP. Included with PRO.
|
| |
|
Upcoming Events
|
JAN
15
|
|
45 minutes | sponsored by Ahrefs
|
| |
|
JAN
16
|
|
3 free live sessions | sponsored by Canto
|
| |
|
JAN
22
|
|
60 minutes | sponsored by Keap
|
| |
|
JAN
30
|
|
10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
|
| |
|
NOV
2-4
|
|
Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2026 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|