Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, January 16, 2026
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👋 Hello, Marketer!
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My partner took me to see Hamilton last night. I'd seen it before, he hadn't. It was a great reminder of how interesting and downright cool it can be to experience something through the eyes of someone who's never been through it before. Don't forget to find wonder and joy in this chaotic world, friend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend.
Read more ➔
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COMMUNITY | HOLIDAY ALERT!
Today is National Nothing Day! It's a day to simply relax and not celebrate a thing.
Are you shirking celebrations today?
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ARTIFICIAL INTELLIGENCE
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AI Update, January 16, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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FRIDAY FORUM
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Content Marketing Friday Forum
More outreach isn't always the answer. The right messaging should attract your ideal B2B prospects and buyers. Join our Content Marketing Friday Forum to hear three experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to act.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Turn Live Video Into a Content-Repurposing Machine
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Are You Measuring?
What gets measured gets managed, right? But if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics to measure (and why), join data experts Katie Robbert and Christopher S. Penn for this four-part mini-workshop series to discover exactly what marketing actions drive results. Free for PRO members.
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Upcoming Events
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JAN
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3 free live sessions | sponsored by Canto
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JAN
22
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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