Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Tuesday, January 20, 2026
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👋 Hello, Marketer!
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I got a handful of old-fashioned letters in the mail over the holidays—and is there anything in this world better than opening a real, thoughts-down-on-paper letter from a friend? Maybe we should all commit to sending more letters or notes this year. Extra credit for handwritten.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Adapt Your B2B Strategy for a B2P World
As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MarketingProfs has curated the smartest, most well-informed group of AI marketing experts out there. I am never disappointed, and the great thing is... MP does all the heavy lifting. I just have to tune in to one of these entertaining and informative webinars and I get what I need to look and BE well-informed on the AI for marketing topic."
—Anonymous PRO member
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SPONSORED GUIDE
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How to Turn Constant Change Into Opportunity, Growth, and Advantage
Marketing is changing fast. Learn how to adapt to AI, new channels, and shifting expectations with proven strategies that help modern marketing teams move faster, stay flexible, and drive real results amidst constant change.
Download the guide ➔
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RESEARCH
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The Keywords in LinkedIn Posts That Drive Engagement
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Marketing Fortune's in the Follow-Up
Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar.
Reserve your spot ➔
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INFOGRAPHIC
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The Burden of Keeping Up With Content Production
This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Audience Insights
Google Analytics 4 has AI-powered insights about your website visitors. Are you using them to guide your marketing? Discover how with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. PRO members can watch now.
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PROFS PICK—SPONSORED
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Turn AI Disruption Into Your Competitive Edge
AI and tech are reshaping marketing faster than ever. A responsive company culture that embraces change can turn disruption into competitive advantage. How? With Storyblok's practical strategies to audit, anticipate, and act. Because marketers who plan ahead are those who not only survive—they win! Master AI changes with Storyblok.
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Upcoming Events
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JAN
22
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60 minutes | sponsored by Keap
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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