Today's dose of marketing know-how.
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Together with AI-powered video content platform
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Today's dose of marketing know-how | Friday, January 31, 2025
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👋 Hello, Marketer!
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Well, my friend, you've made it to the end of January. Let's take a collective deep breath in... followed by a nice, long breath out. What did you accomplish this month? What are you most proud of? What can you shift to next month? Who helped you most? Find that time to reflect on your growth!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Love you guys. Find your content very useful and informative. You have helped and continue to shape my evolving philosophies around marketing."
—PRO member, 2024
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SPONSORED
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The State of B2B Webinars: What's Working Now and What's Next for Your Program
New data from 6,000+ webinars across 300 B2B brands reveals the latest trends in length, format, and content repurposing. See how your webinar program compares—and get ready to level up in 2025.
Download the B2B Webinar Benchmark Report ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 31, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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How Employee Advocacy Brings the Human Back to B2B
Employee advocacy isn't about asking employees to spam their networks. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience. Human to human.
Learn how. Save your spot. ➔
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VIDEO FROM THE ARCHIVES
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The Attention Economy: How Time Affects Your B2B Marketing Efforts
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.
Tune in ➔
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MARKETINGPROFS EVENT
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799 Marketers + YOU
Join 799 of your marketing peers this November for fresh ideas and inspiration at B2B Forum, live in Boston. Come for two days full of tactical and strategic sessions, or add an optional workshop day with an All-Access Pass. Now's your chance to attend B2B Forum 2025 for up to 40% off—the lowest price of the year!
Save 40% now ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get More From Your Content
Having trouble keeping up with the constant demand for new content? You're not alone. Discover how to repurpose your content to extend its marketing impact. Nick Westergaard shows you how in the Digital Brand Activation Working Webinar series. Available now to PRO members.
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PROFS PICK—SPONSORED
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Crack the Code to Webinar Success
Are you looking to enhance your webinar strategy? The B2B Webinar Benchmark Report from Goldcast is an essential resource. This comprehensive report analyzes over 6,000 webinars from 300 brands, offering you valuable insights:
- Current trends: Discover the latest trends in webinar length, format, and audience engagement.
- Data-backed insights: Learn effective webinar naming strategies that drive higher registrations and participation.
- Content tips: Get best-practices for repurposing your webinar content to maximize reach and impact.
- Benchmarking scorecard: Use the included scorecard to measure your program against industry standards.
Start outperforming your competition. Download the B2B Webinar Benchmark Report today to unlock the secrets to successful webinars.
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Upcoming Events
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FEB
5
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Final session of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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