Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, January 8, 2026
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👋 Hello, Marketer!
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Last year, we picked a word of the year together. Mine was FOUNDATIONS. I think I did a good job staying true to what it meant to me while also leaving space for really cool new opportunities. I've been noodling on my word for this year but I haven't landed on it just yet. Do you have a word of the year?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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SaaS Is Evolving and AI Is Driving It
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I keep coming back to MarketingProfs PRO webinars because they offer the most expert-led and info-rich sessions with strategies I can actually implement! I also appreciate the workbook from this particular session so I can go back and quickly apply what I learned."
—PRO attendee, Landing Page Optimization series with Talia Wolf
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INFOGRAPHIC
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Social Media Marketing Trends to Watch in 2026
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.
See the infographic ➔
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SPONSORED WEBINAR
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How to Make Your Brand Discoverable in 2026
Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Join Ahrefs for this free webinar.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Five Keys to High-Performing Marketing Organizations
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Be an Industry Innovator
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in "B2B Content as CX," a four-part workshop available now to PRO members.
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Upcoming Events
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JAN
15
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45 minutes | sponsored by Ahrefs
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JAN
16
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3 free live sessions | sponsored by Canto
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JAN
22
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60 minutes | sponsored by Keap
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Friday!)
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