Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, January 9, 2026
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👋 Hello, Marketer!
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Maybe you're more into resolutions than a word of the year. Or maybe you have some other way of harnessing the energy January can bring. I'd love to hear what you do to tap into your motivation in January, or if you buck the traditions altogether and go a totally different route. What's your January like?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Why CMOs Should Be Rethinking Their Martech Stacks
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact.
Read more ➔
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COMMUNITY | QUOTE
"Successful advertising is the buying of money at a discount."
—Why Advertising Fails by Dan Kennedy
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ARTIFICIAL INTELLIGENCE
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AI Update, January 9, 2026: AI News and Views From the Past Three Weeks
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Make Your Brand Discoverable in 2026
Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Join Ahrefs for this free webinar.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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B2B Revenue Marketing and Closing the Credibility Gap
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stand Out From AI Slop
Yes, there's a lot of content out there. But does any of it resonate with you—or your ideal client? Nick Westergaard wants your unique ideas and perspective to stand out, and he'll show you how in our "How to Build a Standout Brand" Master Class. PRO members, watch it free today!
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Upcoming Events
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JAN
15
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45 minutes | sponsored by Ahrefs
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JAN
16
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3 free live sessions | sponsored by Canto
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JAN
22
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60 minutes | sponsored by Keap
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Friday!)
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