Today's dose of marketing know-how.
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Together with the platform for human + AI collaboration:
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Today's dose of marketing know-how | Wednesday, October 1, 2025
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👋 Hello, Marketer!
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Happy October! And happy spooky season to all who celebrate! It's that time of year when an innocent walk through the neighborhood can end up scaring the pants off you when someone decides to hide a skeleton on a lawn chair in the hedges. And if that's oddly specific, yes it did happen to me and I loved it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Curiosity Advantage: How to Fuel Creativity and Drive Business Impact
Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns.
Read more ➔
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COMMUNITY | QUOTE
"NOW is the time to truly put your customer first. Think about what they actually need (not what YOU think they need). What problems are they struggling with today? How can you make a tangible difference in your customers' life today?"
Sydni Craig-Hart, CEO, Smart Simple Marketing
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SPONSORED WEBINAR
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Here's Your Chance to See Human + AI Collaboration in Action
Are you and your team ready for the agentic era? Learn why AI agents fail and how to build the right foundation for success, and see live demos of Asana's AI Teammates + AI Studio transforming real workflows. Join this Asana webinar to see AI agents in action.
Save your spot here ➔
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RESEARCH
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SMBs' Biggest Frustrations With Marketing Right Now
SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.
Check out the study findings ➔
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PODCAST FROM THE ARCHIVES
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How to Get Creative Ideas by Pushing Past the Obvious
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stand Out From AI Slop
Yeah, there's a lot of content out there. But does any of it resonate with you—or your ideal client? Nick Westergaard wants your unique ideas and perspective to stand out, and he'll show you how in "Creating Unique Branded Content," one lesson from the How to Build a Standout Brand Master Class. PRO members, watch it free today!
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PROFS PICK—SPONSORED
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Turn AI chaos into wins: Real-world ways to cut wasted effort and deliver results
AI agents are everywhere now, but most fail to deliver real results. In fact, when given basic work tasks, agents fail 70% of the time. The reason? They operate in silos, creating duplication, confusion, and wasted effort. The solution is a stronger foundation: one that enables seamless collaboration between humans and AI at scale. Sign up for this webinar to discover the top reasons AI agents fail and ways Asana can prepare your org for the agentic era with the right foundation. And to cap it off, you'll see a live demo of Asana's AI Teammates and AI Studio in action across real-world workflows. Sign up for the webinar here.
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Upcoming Events
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OCT
8
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Join Ann Handley and Pam Didner for this special event kicking off Marketing Writing Bootcamp: AI Edition.
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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