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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Tuesday, October 14, 2025
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👋 Hello, Marketer!
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Fall is in full swing here in Wisconsin! The leaves are the most beautiful shades of red, orange, yellow, and green right now, and the weather is cool and crisp. Even better, Halloween decorations are popping up in my neighborhood, and I'm having a blast seeing everyone's spooky creativity!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams.
Read more ➔
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COMMUNITY | QUOTE
"No ad is 'old' to the person giving it their attention for the first time. Once you have a winner, you want to concentrate on driving people to it—not shelving it and working on a new replacement for it."
Dan Kennedy, Why Advertising Fails
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SPONSORED
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Innovation Forum 2025: The Premiere of What's Next in Marketing and Tech
A digital showcase of groundbreaking advertising tools, AI-driven design, and expert insights redefining how marketers approach measurement, media strategy, and cross-channel integration. Join us on November 13.
Register now ➔
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RESEARCH
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The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.
Check out the study findings ➔
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SPONSORED
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The 2026 Modern Marketing Data Stack Report Is Here
Based on real-world data, this report is your guide to trends, tech, and strategies for a future-proof stack. You'll get a definitive look at forces reshaping our industry, a breakdown of the leading vendors across key technology categories, and real-world success stories.
Download your report now ➔
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INFOGRAPHIC
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How Young Professionals Use TikTok When Job-Hunting
Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Evolve Your Marketing Strategy
Your audience is bombarded with media competing for their attention. The market is evolving. Your offers are evolving. Is your marketing strategy evolving, too? In Marketing Fundamentals, Pam Didner reveals how to easily create marketing and advertising that work. Download the workbook to follow along with this four-part workshop series. Available now to PRO members.
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PROFS PICK—SPONSORED
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Stay ahead of the AI-driven marketing shift
Marketers face growing pressure to adapt to rapid advances in AI, evolving media channels, and shifting customer behaviors. This virtual event offers an inside look at what's shaping the next era of digital marketing—from StackAdapt's CEO keynote on the future of marketing innovation to exclusive 2026 product launches, agency perspectives, and real-world AI applications. Learn how new tools and insights are redefining strategy, measurement, and cross-channel integration. Gain the foresight you need to market with confidence in 2026. Reserve your spot.
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Upcoming Events
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OCT
15
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Session 2 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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