Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Thursday, October 16, 2025
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👋 Hello, Marketer!
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Did you know that chickadees' calls are incredibly complex? They're named for the sound of their chirp, chickadee-dee-dee. But that chirp is even more amazing than you might realize. The more dee notes there are, the higher the threat level they're warning about!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook
AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "🤢 Eew, not for me." Check out what your peers said:
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SPONSORED
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Innovation Forum 2025: The Premiere of What's Next in Marketing and Tech
A digital showcase of groundbreaking advertising tools, AI-driven design, and expert insights redefining how marketers approach measurement, media strategy, and cross-channel integration. Join us on November 13.
Register now ➔
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INFOGRAPHIC
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The 40 Brands US Customers Feel Most Loyalty Toward
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.
See the infographic ➔
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SPONSORED
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The 2026 Modern Marketing Data Stack Report Is Here
Based on real-world data, this report is your guide to trends, tech, and strategies for a future-proof stack. You'll get a definitive look at forces reshaping our industry, a breakdown of the leading vendors across key technology categories, and real-world success stories.
Download your report now ➔
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PODCAST FROM THE ARCHIVES
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CTV Precision and the Power of ABM to Reach the Right B2B Audience
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Beat the Go-to-Market Odds
Business can be a gamble. But when you have a new product or service, you can stack the odds of success in your favor with a comprehensive go-to-market plan. Create your GTM plan to give your business the best chance at success with How to Build a Successful GTM Marketing Plan. Available now to the MarketingProfs PRO community.
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PROFS PICK—SPONSORED
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Stay ahead of the AI-driven marketing shift
Marketers face growing pressure to adapt to rapid advances in AI, evolving media channels, and shifting customer behaviors. This virtual event offers an inside look at what's shaping the next era of digital marketing—from StackAdapt's CEO keynote on the future of marketing innovation to exclusive 2026 product launches, agency perspectives, and real-world AI applications. Learn how new tools and insights are redefining strategy, measurement, and cross-channel integration. Gain the foresight you need to market with confidence in 2026. Reserve your spot.
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Upcoming Events
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OCT
22
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Session 3 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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