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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Friday, October 17, 2025
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👋 Hello, Marketer!
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Let's end this week on another fun chickadee fact, because why not learn about this natural-born communicator? They're so good at communicating information, in fact, that other bird species use chickadee calls to respond to potential danger, even if their own species doesn't use a similar call. Cool, eh?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MP consistently delivers QUALITY content I can use.... I honestly feel like it's my NPR of marketing updates: i.e., my 'go to' resource for intelligent, thoughtful marketing news and education delivered with just the right humor but without attention-grabbing 'pick me' noise. In fact, if I see a marketing topic elsewhere, I'll check if and how MarketingProfs has addressed it."
—PRO Attendee, Content Marketer's Crash Course.
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SPONSORED
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Innovation Forum 2025: The Premiere of What's Next in Marketing and Tech
A digital showcase of groundbreaking advertising tools, AI-driven design, and expert insights redefining how marketers approach measurement, media strategy, and cross-channel integration. Join us on November 13.
Register now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 17, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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10 Tips for Becoming an AI-First B2B Marketer
These 10 practical steps will take you from being "AI-aware" to becoming an "AI-first" B2B marketer. Learn how AI can transform your B2B marketing workflows, teams, and customer engagement for increased efficiency, measurable revenue impact, and competitive advantage.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know
This insightful conversation with LinkedIn ads expert AJ Wilcox ventures deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.
Watch the video ➔
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FOR MARKETINGPROFS PRO MEMBERS
Don't Invent Ideas. Find 'em!
Your content needs to do a lot these days. From branding and customer engagement to SEO and marketing automation (and impressing your higher-ups), there's no end to the demand for new content. Discover how to find original ideas in Using Research for Content and Thought Leadership, a MarketingProfs Master Class for PRO members.
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PROFS PICK—SPONSORED
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Stay ahead of the AI-driven marketing shift
Marketers face growing pressure to adapt to rapid advances in AI, evolving media channels, and shifting customer behaviors. This virtual event offers an inside look at what's shaping the next era of digital marketing—from StackAdapt's CEO keynote on the future of marketing innovation to exclusive 2026 product launches, agency perspectives, and real-world AI applications. Learn how new tools and insights are redefining strategy, measurement, and cross-channel integration. Gain the foresight you need to market with confidence in 2026. Reserve your spot.
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Upcoming Events
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OCT
22
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Session 3 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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