Today's dose of marketing know-how.
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Together with the platform for human + AI collaboration:
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Today's dose of marketing know-how | Thursday, October 2, 2025
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👋 Hello, Marketer!
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I have the most exciting pumpkin-related content to share with you. I grew a few things on my balcony this year, including exactly one mini pumpkin. And it's my new pride and joy (and my cats, obvs). Stanley was impressed for about three seconds, but I'm tempted to make it my new emotional support pumpkin of pride!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Generative AI Has Entered the 'Run' Phase of Marketing Adoption
Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "stopping into the local cafe." Check out what your peers said:
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SPONSORED WEBINAR
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Here's Your Chance to See Human + AI Collaboration in Action
Are you and your team ready for the agentic era? Learn why AI agents fail and how to build the right foundation for success, and see live demos of Asana's AI Teammates + AI Studio transforming real workflows. Join this Asana webinar to see AI agents in action.
Save your spot here ➔
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INFOGRAPHIC
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The Rise of Workplace 'AI Atrophy' and 'Antisocial AI'
This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) and "antisocial AI" (turning to AI over teammates) in the workplace.
See the infographic ➔
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SPONSORED
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Plan, Create, Launch, and Measure—Better, Faster, More Predictably... See How
Piecing together campaign plans from half a dozen different tools, juggling chaotic creation and review cycles, chasing approvals, navigating channel pandemonium, measuring it all accurately...
There's a better way—Grammarly's Marketing HQ. See it in action here, or:
Explore MarketingHQ here ➔
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PODCAST FROM THE ARCHIVES
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Generative AI-Powered Sales and Marketing Conversations
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Win Hearts and Minds
Don't just sell product. Make fans for your brand! Jeannie Walters shows you how to go beyond transactions to exceed expectations and thrill your customers in Customer Journey Maps for Marketers: Understand and Exceed Expectations. It's one of our exclusive Master Classes available to PRO members like you.
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PROFS PICK—SPONSORED
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Turn AI chaos into wins: Real-world ways to cut wasted effort and deliver results
AI agents are everywhere now, but most fail to deliver real results. In fact, when given basic work tasks, agents fail 70% of the time. The reason? They operate in silos, creating duplication, confusion, and wasted effort. The solution is a stronger foundation: one that enables seamless collaboration between humans and AI at scale. Sign up for this webinar to discover the top reasons AI agents fail and ways Asana can prepare your org for the agentic era with the right foundation. And to cap it off, you'll see a live demo of Asana's AI Teammates and AI Studio in action across real-world workflows. Sign up for the webinar here.
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Upcoming Events
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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