Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Wednesday, October 22, 2025
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👋 Hello, Marketer!
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Are you a pumpkin carver? I've somehow not done it the last couple of years, but this year I'm back at it. I'm a freehander and I draw my design directly onto the pumpkin to carve out. I'm usually able to carve the right bits, though toothpicks are always good to have on hand in case I need to stitch together any whoopsies.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI.
Read more ➔
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COMMUNITY | POLL
Winning business isn't just about price and benefits. Mindshare is another thing to consider: The more your market sees you, the more trusted you are. How often do your customers see your brand?
How often does your market see your brand? (Take the poll on LinkedIn.)
- Every day, one way or another
- About once a week
- At least once a month
- Dunno... and I'm afraid to ask
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SPONSORED WEBINAR
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2026 Website Strategy Trends: Insights From 1,000 Industry Leaders
Marketing teams need website platforms that keep up with AI-driven innovations. So how are top teams evolving their website strategies for 2026? Discover insights from Webflow's survey of 1,000 leaders to learn how leading brands are scaling for AI and answer engine optimization (AEO).
Register now ➔
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RESEARCH
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How Journalists Feel About the Use of AI by PR Professionals
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.
Check out the study findings ➔
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SPONSORED WEBINAR
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10 Tips for Becoming an AI-First B2B Marketer
These 10 practical steps will take you from being "AI-aware" to becoming an "AI-first" B2B marketer. Learn how AI can transform your B2B marketing workflows, teams, and customer engagement for increased efficiency, measurable revenue impact, and competitive advantage.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Mastering the Revenue Attribution Puzzle
To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
AI Eating Your SEO?
AI is answering more and more questions on search results pages—which may result in fewer visitors to your website. Want to fight back? Andy Crestodina shows you how in SEO and the Future of Content Discovery, a 4-part workshop now available to PRO members.
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PROFS PICK—SPONSORED
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How marketers can prepare their websites for AI and AEO in 2026
As AI adoption accelerates and search evolves toward answer engine optimization (AEO), marketing teams are struggling to keep their websites adaptable and aligned with shifting customer expectations. This virtual event with Verifone, Greenhouse, Purpose Brands, and Webflow explores how to build a sustainable web foundation that drives long-term revenue, simplifies collaboration, and supports AI-driven optimization. Join the session to uncover practical steps for managing content and tech, improving marketing and tech team collaboration, and reducing strain on tech stacks. You'll leave with actionable insights to stay ahead in 2026. Reserve your spot.
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Upcoming Events
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OCT
22
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Session 3 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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