Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Friday, October 24, 2025
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👋 Hello, Marketer!
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Happy full fall Friday, my friend! I know you're likely in the thick of your busy season right now, and I just want you to know that you're doing great. Yes, you. Remember, you can control only what you can control, and there's only so many hours in a day to do it all. Have a wonderful weekend!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Websites: Strategy Is Fun Too, You Know (Well, Fun-ish)
It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
Read more ➔
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COMMUNITY | JOKE
If you're handing out Halloween treats next week, remember to respect Digital Privacy.
Simply pop up from the bushes and ask visitors if they'll accept cookies.
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SPONSORED WEBINAR
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2026 Website Strategy Trends: Insights From 1,000 Industry Leaders
Marketing teams need website platforms that keep up with AI-driven innovations. So how are top teams evolving their website strategies for 2026? Discover insights from Webflow's survey of 1,000 leaders to learn how leading brands are scaling for AI and answer engine optimization (AEO).
Register now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 24, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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Too Much Work, Not Enough Flow? Let AI Fix That!
Do more with less? If only it were that simple. We're pressed to create more content, even faster. And for many of us, AI is just one more thing to do. The result: burnout. Discover a framework to beat burnout and get work done by combining AI efficiencies and human creativity.
Register now ➔
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VIDEO FROM THE ARCHIVES
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The Power of a Collaborative Content Strategy
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Audience Insights
Google Analytics 4 has AI-powered insights about your website visitors. Are you using them to guide your marketing? Discover how with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. PRO member, watch now.
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PROFS PICK—SPONSORED
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How marketers can prepare their websites for AI and AEO in 2026
As AI adoption accelerates and search evolves toward answer engine optimization (AEO), marketing teams are struggling to keep their websites adaptable and aligned with shifting customer expectations. This virtual event with Verifone, Greenhouse, Purpose Brands, and Webflow explores how to build a sustainable web foundation that drives long-term revenue, simplifies collaboration, and supports AI-driven optimization. Join the session to uncover practical steps for managing content and tech, improving marketing and tech team collaboration, and reducing strain on tech stacks. You'll leave with actionable insights to stay ahead in 2026. Reserve your spot.
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Upcoming Events
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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