Today's dose of marketing know-how.
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Together with your marketing platform—built for search & AI:
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Today's dose of marketing know-how | Thursday, October 30, 2025
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👋 Hello, Marketer!
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Do you have a favorite Halloween movie? Mine will always be the original Halloween. I love it for many reasons, but a primary one is how slowly Michael Myers walks throughout it. It's comical how destructive he can be moving the pace of a snail. Plus, that theme music is the BEST.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "Every day, one way or another." Check out what your peers said:
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SPONSORED ARTICLE
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Turn One Webinar Into 30 Days of Content in Under 3 Hours
Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI.
Read more ➔
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SPONSORED
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Free Website Analytics, Technical Audit, and SEO Metrics for Your Website
Ahrefs AWT gives you free access to analyze your website's traffic, run a full SEO audit of your website, and see your website's organic search traffic & backlink profile.
Try it now ➔
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INFOGRAPHIC
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How LinkedIn Helps Early-Career Professionals
This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most helpful during their job searches, and which social platforms they say drive the most meaningful career results.
See the infographic ➔
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SPONSORED WEBINAR
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Too Much Work, Not Enough Flow? Let AI Fix That!
Do more with less? If only it were that simple. We're pressed to create more content, even faster. And for many of us, AI is just one more thing to do. The result: burnout. Discover a framework to beat burnout and get work done by combining AI efficiencies and human creativity.
Register now ➔
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PODCAST FROM THE ARCHIVES
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'Name That Brand'
A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Welcome to the Club
How you set the mood in your welcome emails determines whether new readers will open future messages—impacting sales, of course. So make readers feel welcome! Discover how with session 3 of Demand Generation Working Webinar: Summer Series, hosted by Kenda Macdonald.
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PROFS PICK—SPONSORED
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Ensure Your Brand's Visibility in the Age of AI Search
As search evolves, marketers face a new challenge: staying visible across both traditional and AI-driven discovery platforms. Ahrefs offers the tools to meet that challenge head-on. You can start for free with Ahrefs Webmaster Tools to monitor site health, improve performance, and uncover valuable SEO insights. Then explore Brand Radar—a solution designed to help you dominate AI search by tracking your brand’s mentions, sentiment, and visibility. Together, they provide an essential foundation for marketers to succeed in the AI Search era.
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Upcoming Events
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OCT
30
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45 minutes | sponsored by Wrike
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NOV
5
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Session 5 of Marketing Writing Bootcamp: AI Edition
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NOV
6
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45 minutes | sponsored by StackAdapt
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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