Today's dose of marketing know-how.
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Together with your marketing platform—built for search & AI:
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Today's dose of marketing know-how | Friday, October 31, 2025
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👋 Hello, Marketer!
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The day has come. Happy Halloween! I will be donning a homemade witch costume tonight for a crafty shindig followed by a disco dance party. If you celebrate, I hope you have a blast handing out candy or going out trick or treating. Have fun, be safe, and send me your costume pics to gush at!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Three Rules of Quality That Ensure DOOH Success
Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.
Read more ➔
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COMMUNITY | JOKE
What kind of marketing does Dracula do?
A-COUNT-based marketing
Happy Halloween!
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SPONSORED
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Free Website Analytics, Technical Audit, and SEO Metrics for Your Website
Ahrefs AWT gives you free access to analyze your website's traffic, run a full SEO audit of your website, and see your website's organic search traffic & backlink profile.
Try it now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 31, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How B2B Marketers Turn Event Moments Into Measurable Pipeline
Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern digital out-of-home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Out-of-Home Advertising for B2B Marketing Success
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Setting Goals for 2026
When planning your strategy, you have to know your end goals—and whether they're attainable. Get your marketing strategy ready for 2026 with Pam Didner's 4-part workshop, Marketing Fundamentals. Available now to PRO members.
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PROFS PICK—SPONSORED
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Ensure Your Brand's Visibility in the Age of AI Search
As search evolves, marketers face a new challenge: staying visible across both traditional and AI-driven discovery platforms. Ahrefs offers the tools to meet that challenge head-on. You can start for free with Ahrefs Webmaster Tools to monitor site health, improve performance, and uncover valuable SEO insights. Then explore Brand Radar—a solution designed to help you dominate AI search by tracking your brand’s mentions, sentiment, and visibility. Together, they provide an essential foundation for marketers to succeed in the AI Search era.
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Upcoming Events
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NOV
5
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Session 5 of Marketing Writing Bootcamp: AI Edition
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NOV
6
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45 minutes | sponsored by StackAdapt
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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