Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, October 9, 2025
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👋 Hello, Marketer!
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I went apple picking at an orchard for the first time last weekend, and it was a blast. I'm amazed at how people cultivate so many varieties of apples. And you gardeners understand the joy of getting to harvest something directly from its source to turn into a fun new creation. It's a beautiful (and yummy) process!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans
Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results.
Read more ➔
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COMMUNITY | QUOTE
"Whether you know it or not, your prospects are all tuned into the same radio station: WIIFM (what's in it for me).... I found out the hard and expensive way that just because prospects know who you are doesn't mean they'll call you."
Craig Proctor, contributor to No B.S. Direct Marketing for Non-Direct Marketing Businesses, by Dan Kennedy
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SPONSORED ARTICLE
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How AI-Powered Natural Language Interfaces Can Transform Marketing Workflows
Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point.
Read more ➔
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INFOGRAPHIC
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FOMO Content Marketing: The Good and Bad of Chasing Trends
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.
See the infographic ➔
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MARKETINGPROFS VIRTUAL EVENT
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Email Marketing Friday Forum
What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Build a Successful Go-to-Market Campaign Plan
Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers—all of which are ongoing processes.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Close More Q4 Deals
Worried those end-of-year deals may not close? Expand your demand with Kenda Macdonald's Demand Gen Working Webinar. This five-part series will help you nurture qualified prospects and move them toward the sale. Included with your PRO membership.
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Upcoming Events
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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