Today's dose of marketing know-how.
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Together with:
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Today's dose of marketing know-how | Friday, November 14, 2025
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👋 Hello, Marketer!
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Another Friday is upon us. The only difference today is that this is the last Friday before B2B Forum! Next week, I'll be bustling around the best B2B marketing conference on the planet. If you're joining us, make sure you find me and say hi! I'm open to high-fives, hugs, and swapping photos of pets. See you there!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Why CMOs Should Be Rethinking Their Martech Stacks
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact.
Read more ➔
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COMMUNITY | QUOTE
"Capitalizing on the added value of innovation is often more successful when a company introduces a new price metric…. Instead of charging a price for the product, a manufacturer or supplier can charge a price for what the product actually does."
—Confessions of the Pricing Man, by Hermann Simon
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SPONSORED REPORT
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Stack Complexity to Marketing Clarity: Get Your 2026 Martech Road Map
Explore the tools and tech your marketing team needs to master, from AI trends to data best practices. Learn how to become an agent of change in an AI-driven world.
Download the report ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 14, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED REPORT
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The State of AI in Video in 2025
Video is essential for B2B marketing success. But production time and resource strain make it challenging to get right. Goldcast's 2025 State of B2B Video report examines the tools that deliver the highest ROI, how to automate production tasks, and practical strategies to overcome the top challenges in scaling video content.
Download your copy now ➔
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VIDEO FROM THE ARCHIVES
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B2B Revenue Marketing and Closing the Credibility Gap
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Close Those End-of-Year Deals
Worried those end-of-year deals may not close? Expand your demand with Kenda Macdonald's Demand Gen Working Webinar. This five-part series will help you nurture qualified prospects and move them towards a sale. Included with your PRO membership.
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PROFS PICK—SPONSORED
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The Shifts Reshaping Martech: Emerging Trends in an AI-Driven World
Marketers need to know how martech is shifting to become agents of change in an AI-driven world. Snowflake's Modern Marketing Data Stack Report details what you need to know. The report explores the evolution of the martech ecosystem, from the beginning of end-to-end AI, to how data gravity is grounding the modern stack, to the death of the "build vs. buy" dilemma that's leading marketers to define their own architecture, and more. Get the insights you need to understand and act on emerging martech trends. Download your copy now.
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Upcoming Events
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
16
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45 minutes | sponsored by Notified
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