Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Wednesday, November 19, 2025
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👋 Hello, Marketer!
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Good morning yogis! A group of go-getters and I got together bright and early at B2B Forum this morning to stretch our way into the final day of the best B2B marketing event on the planet. Make sure you get your stretching in today!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Performance Branding: The Misalignment Between Brand and Performance Marketing
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns.
Read more ➔
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COMMUNITY | POLL
Thanksgiving is next week in the US. What's one thing you must have on your dinner table?
What's one dish you must serve at a holiday? (Take the poll on LinkedIn.)
- Green Bean Casserole
- Mashed Potatos and Gravy
- Mac 'n Cheese
- I'll post in the comments
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SPONSORED WEBINAR
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10 Email Campaign Ideas That Boost Engagement and Inspire Customer Action
What can you learn from brands nailing their email strategy? Join Acoustic's webinar on November 20 to explore 10 examples that show how smart creative and data-driven ideas turn messages into meaningful results.
Register now ➔
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RESEARCH
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The State of AI Use Among Professional Writers
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.
Check out the study findings ➔
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SPONSORED GUIDE
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Practical Use Cases to Optimize CX and Drive Marketing Revenue
AI agents can revolutionize customer experience when seamlessly integrated. Snowflake's Agentic AI for CX guide explores business benefits of agentic AI, outlines best practices and critical considerations for implementation, and provides real-world use cases and success stories.
Download your copy now ➔
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VIDEO FROM THE ARCHIVES
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The What, Why, and How of Community- and Brand-Building for B2B Marketing
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Simple Sells
Don't make your customers guess at your offer. With simple and transparent messaging, your buyers know exactly what they're getting (and whom they're getting it from). Simplify your marketing messages with Lesson 7 from How to Build a Standout Brand, streaming now for PRO members.
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PROFS PICK—SPONSORED
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10 Real-World Email Success Stories to Energize Your Campaign Strategy
Explore 10 standout email campaigns from leading brands at this free virtual event on November 20 with Acoustic. Join the session to learn from expert analysis and examples tailored to marketing challenges you're facing today. You'll see how marketers in these campaigns drove engagement and conversions by combining creative storytelling and data. And you'll get practical tips on subject lines, personalization, design, and timing to improve your email performance. You'll leave with new ideas to energize your email campaigns. Reserve your spot.
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Upcoming Events
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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