Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Friday, November 21, 2025
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👋 Hello, Marketer!
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Happy Friday, friends! I'm in full recovery mode from a wonderful week spent getting to interact with so many of you who were at B2B Forum. It truly is a special event filled with the kindest, most interesting people. I already can't wait to do it again next year!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Biggest Email Marketing Opportunities for B2B Brands
Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships.
Read more ➔
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COMMUNITY | JOKE
Where do lizards go to replace their lost tails?
The retail store.
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SPONSORED WEBINAR
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10 Email Campaign Ideas That Boost Engagement and Inspire Customer Action
What can you learn from brands nailing their email strategy? Catch the replay of Acoustic's webinar exploring 10 examples that show how smart creative and data-driven ideas turn messages into meaningful results.
Get the replay ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 21, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED GUIDE
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Practical Use Cases to Optimize CX and Drive Marketing Revenue
AI agents can revolutionize customer experience when seamlessly integrated. Snowflake's Agentic AI for CX guide explores business benefits of agentic AI, outlines best practices and critical considerations for implementation, and provides real-world use cases and success stories.
Download your copy now ➔
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VIDEO FROM THE ARCHIVES
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Effective B2B Email Strategies for the Win
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How DID You Stop the Big, Bad Wolf?
Your customers want to know: How'd your company get so successful? Surely there's been trouble along the way—what changed? And who's in charge these days, anyhow? Those questions are just a few of the brand stories you can tell... becoming memorable and personable in the process. Learn how to tell your brand's story with our PRO Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action.
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PROFS PICK—SPONSORED
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10 Real-World Email Success Stories to Energize Your Campaign Strategy
Explore 10 standout email campaigns from leading brands in this webinar replay with Acoustic. Learn from expert analysis and examples tailored to marketing challenges you're facing today. You'll see how marketers in these campaigns drove engagement and conversions by combining creative storytelling and data. And you'll get practical tips on subject lines, personalization, design, and timing to improve your email performance. Get new ideas to energize your email campaigns. Get the replay.
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Upcoming Events
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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