Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, November 26, 2025
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👋 Hello, Marketer!
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Today, I'm grateful for you! This is a week to focus on everything we get to be grateful for in this beautiful, complex world we live in. The newsletter will be off the rest of the week, back next Tuesday. Happy holidays if you celebrate, and even if you don't, mashed potatoes are always an appropriate dinner.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine
Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The overwhelmingly popular answer is "mashed potatoes and gravy." Check out what your peers said, and Happy Thanksgiving!
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RESEARCH
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SMB Landing Page Optimization Trends
How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.
Check out the study findings ➔
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SPONSORED WEBINAR
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Decoding AI's Org-Wide Marketing Impact
How do you navigate the seismic shifts AI brings to marketing? Scott Brinker, editor of chiefmartec and the renowned visionary mapping the martech universe, is ready to deliver his unfiltered perspective on this world-changing tech directly to you.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Leveraging Event-Led Growth
Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Pre-Launch Checklist
There are only so many hours in a day... and only so many dollars in a budget. So choose your spend wisely. Before your next campaign, lay a solid foundation—from budget planning to promotion and beyond—with the Digital Brand Activation Working Webinar Series. Included with a PRO membership.
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Upcoming Events
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DEC
3
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60 minutes | with Janet Driscoll Miller
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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