Today's dose of marketing know-how.
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Together with the go-to-market professionals at
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Today's dose of marketing know-how | Tuesday, November 4, 2025
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👋 Hello, Marketer!
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Pulse check time! How's everyone doing? Are you in a candy coma? Still finding facepaint smears and loose sequins from your Halloween costume? Wondering what hour of what day it is because surely it can't be dark so early? All I can offer is... same. But hey, it's also officially B2B Forum (and my birthday) month!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This was an EXCELLENT session on the infrastructure marketers need to put in place to truly leverage the capabilities of gen AI. It was both affirming and motivating."
—Marketing Writing Bootcamp: AI Edition, session 3 attendee
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SPONSORED ARTICLE
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Why Fewer Registrations Might Mean Better Pipeline
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement.
Read more ➔
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SPONSORED
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How to Turn Data Into Pipeline-Ready Intelligence—and Drive Revenue
Successful teams don't just collect data, they activate go-to-market intelligence—high-quality B2B data fused with buying signals and AI-driven insights so you know whom to target, when to engage, what message to use. This guide lays out 7 steps for driving more leads, more opportunities, and more revenue—without adding headcount or budget.
Download the guide ➔
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RESEARCH
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Software Buying Experiences Online: What Buyers Want From Sellers
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?
Check out the study findings ➔
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SPONSORED WEBINAR
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How B2B Marketers Turn Event Moments Into Measurable Pipeline
Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern digital out-of-home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event.
Reserve your spot ➔
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INFOGRAPHIC
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The Publishers Cited Most by AI Chatbots
WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
GA4 Clarity. Please.
Google Analytics 4 has so many reports, including AI-powered insights about your website visitors. But do you know which reports matter... and how to pull them? Discover how to navigate GA4 like a pro with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. Included with PRO membership!
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PROFS PICK—SPONSORED
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Break free from the GTM assembly line
For many B2B revenue teams, predictability became the goal—but it became the trap they fell into. That's because over-optimized playbooks and rigid funnels don't match the way buyers actually move now. ZoomInfo's Go-to-Market Intelligence Report explores why traditional GTM systems are faltering and how leading teams are instead using real-time signals and creative execution to drive meaningful engagement and results. Gain access to the real-world examples and insights in the Go-to-Market Intelligence Report to discover a new, signal-driven way to win. Download your copy now.
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Upcoming Events
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NOV
5
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Session 5 of Marketing Writing Bootcamp: AI Edition
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NOV
6
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45 minutes | sponsored by StackAdapt
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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NOV
25
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45 minutes | sponsored by Notified
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