Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Thursday, December 12, 2024
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👋 Hello, Marketer!
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Fun fact for today: the fennec fox is the smallest fox in the world. It has big, 6-inch ears that radiate body heat to stay cool in its desert environments. According to Wikipedia, fennec foxes' "ear to body ratio is the greatest in the canid family." And now I want to know every animal's ear to body ratio.
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—Bri Krantz | MarketingProfs Marketing Manager
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Get your customers saying...
'You won't believe it!'
Customer recommendations are powerful marketing messages. Discover how you can use your existing data to create meaningful experiences that get your buyers talking. Drop by this week's free 2025 Marketing Trends Friday Forum. Registration is open now!
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In This Issue
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ARTICLE
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How Marketing Data Validation Is the Key to Successful Campaigns
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions.
Read more ➔
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COMMUNITY | JOKE
The furniture ad read, "Couch seats four people without any problems!"
And I thought to myself, "It's not the couch for me. Where am I supposed to find four people who don't have problems?"
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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INFOGRAPHIC
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How to Create a Marketing Automation Strategy
A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.
See the infographic ➔
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MARKETINGPROFS EVENT
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2025 Marketing Trends Friday Forum
Get ahead of hot 2025 marketing trends while they're on the rise: AI and human insight in content marketing; media buying success at a time of new tools and new channels; AI + advocacy for gaining a B2B marketing competitive edge.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Become a Data-Driven Company (Without a Data Scientist)
Many companies say they want to be "data-driven," but surprisingly few are actually managing it. Learn how to become a data-driven organization from Linda Schumacher.
Read more and listen in ➔
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MARKETINGPROFS IN-PERSON EVENT
(pssst…)
(pssst. hey. next year's b2b forum is up to 40% off right now.)
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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DEC
13
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3 live sessions | sponsored by StackAdapt
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DEC
18
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Session 2 of our Working Webinar Series with AJ Wilcox
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JAN
9
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60-minute webinar | sponsored by Goldcast
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