Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Tuesday, December 16, 2025
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👋 Hello, Marketer!
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Last weekend, I transitioned from leftover birthday decor and always-up Halloween decor into the little bit of Christmas decor I subscribe to. This year, it's my spooky-themed tree with new, hand-painted star ornaments and paper cutout snowflakes—highly recommend busting the scissors out to tap into your inner child to make those!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future.
Read more ➔
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COMMUNITY | JOKE
Why are so many people listening to classical music?
They fell for the Click Beethoven.
Happy 225th Birthday, Ludwig!
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SPONSORED WEBINAR
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Content Rewind: The Biggest Trends of 2025 and What's Coming in 2026
Does it seem like this year went by too fast? Join Canto for a rewind to explore the biggest content marketing trends over the last 12 months and get a sneak peek at what to expect in 2026.
Register now ➔
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RESEARCH
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The State of B2B Out-of-Home Advertising
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.
Check out the study findings ➔
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SPONSORED WEBINAR
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Meet Your New AEO Ally: The Press Release
Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. When public relations and marketing teams join forces, you can turn the press release into a shared KPI and a pillar of your modern content strategy.
Reserve your spot ➔
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INFOGRAPHIC
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The Importance of Prompt Engineering for Small Businesses
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Data Matters in 2026?
What gets measured gets managed, right? But if you're measuring the wrong metrics, you'll get the wrong outcomes! Discover the metrics that'll matter for your brand in 2026 with Katie Robbert and Christopher S. Penn in our 4-part series: Measuring What Matters: Use Data for Effective Marketing. Available now to PRO members.
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PROFS PICK—SPONSORED
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Review the Biggest Content Trends of 2025 to Prepare for 2026
It's time to take stock of the last year in content marketing. What ideas resonated? What trends flamed out? What should shape your plan for 2026? Join Canto's webinar for a closer look at what did and didn't work in content marketing this year (and why), the trends that are here to stay, what's coming next, and how to make smarter choices for your content strategy in 2026. Reserve your spot.
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Upcoming Events
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DEC
16
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45 minutes | sponsored by Notified
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JAN
16
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Dec 31)
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