Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, December 2, 2025
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👋 Hello, Marketer!
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Are you a planner or a by-the-seat-of-your-pantser when you're planning for time off? I suspect many of us fall somewhere in the middle, whether by design or default. But, either way, always remember to be kind to yourself (and others) as you get back into things after a break.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies.
Read more ➔
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COMMUNITY | JOKE
Why did the sales department hire the Abominable Snowman?
He's excellent at making cold calls.
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SPONSORED ARTICLE
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The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact.
Read more ➔
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RESEARCH
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How Often Should Brands Be Sending Messages?
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.
Check out the study findings ➔
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SPONSORED WEBINAR
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Decoding AI's Org-Wide Marketing Impact
How do you navigate the seismic shifts AI brings to marketing? Scott Brinker, editor of chiefmartec and the renowned visionary mapping the martech universe, is ready to deliver his unfiltered perspective on this world-changing tech directly to you.
Reserve your spot ➔
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INFOGRAPHIC
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The State of 'Job Hugging' Among US Workers
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Segment Your List in 2026
There are five major ways to segment your market, and each method gives you different insights about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
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Upcoming Events
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DEC
3
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60 minutes | with Janet Driscoll Miller
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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